With a huge flock of people on social media these days, the revival of email might come as a shocker to you. However, we got data to back it up. After performing multiple analysis between non-identical user groups, it seems like emails have always lived and been building on their strengths by preserving tranquility in the dark. We are coexisting with some of the pace setters who transmuted our online world into something fascinating: From Facebook ad models to hyper-personalised omnichannel marketing. Surprisingly, some exceptional warriors did predict this enormous cognitive storm, bringing the resurgence of emails into the already crowded marketing space. Some of the players are already nailing it.
To back this up, here are a few stats from MailMunch explaining the effectiveness of Email, Facebook, and Twitter.
ExactTarget says, that the majority of consumers check emails as the first thing than anything else.
It's high time for email automation suits to solidify their presence in the market. It is starting to gain popularity and tools are backing brands up by dispensing excellent templates, interactive scheduling features, and data analytic services. The emails however have to be engaging enough and must speak some value.
The amount of effort users take to subscribe to the mailing lists, looking forward for insightful content to show up is priceless. To retain them, brands have to keep making headway in bringing the quality and wisdom up to their service, juxtaposed with a delightful service.
Here are the 5 leading email marketing tools every marketer must implement (Just don’t spam their inbox).
- Litmus is one of the most widely used design and spam testing services for both web and email. It is integrated with Campaign Monitor to offer spam testing and inbox previews. Its testing service is built right into Campaign Monitor so you can design an email and test it for spam and formatting before you send or schedule your campaign.
- MailChimp reports use interactive graphs, enabling you to easily view activity associated with your emails. Reports reveal open and click rates, opens by location, bounces, unsubscribes, and more. The reports even enable you to compare your rates against other email marketers within your industry. MailChimp integrates with Google Analytics, which provides additional insight into your campaigns so you can see how much revenue your campaigns are creating.
- It is well suited for running a series of campaigns that have variations in subject lines and content. The interface is easy to utilise when making copies and variations of previously built email blasts, as well as organising them into proper folders and determining metrics of each campaign. The reporting tool will deliver you with useful metrics.
- Target Hero
- It has a powerful WYSIWYG (what-you-see-is-what-you-get) editor, image hosting, HTML and plain text emails, image hosting, real-time analytics, and just about every feature you could want in email marketing.
- Mad Mimi
- Has a free plan that includes 100 subscribers. The free program includes a variety of useful features including image hosting (limit of 25 images), reporting and tracking, Google Analytics, third-party integrations, and a WYSIWYG editor. Upgrading to the paid services allows you to customize your email’s HTML, send plain text emails, and set up drip campaigns.
Go ahead and see which email marketing tool suits the best to you.
(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)