Hyderabad-based CallHealth has raised funds to the tune of $7.8 million from Bennett Coleman and Company Limited (BCCL).
This is primarily a value-for-equity deal. This deal provides CallHealth with the ability to invest for customer education and engagement and to aid its next phase of growth and brand building.
The CallHealth platform offers a range of personalised healthcare services including wellness, prevention, cure, and assisted care through its virtual, physical, and innovation platform.
The idea for CallHealth was born out of a challenge faced by Sandhya Raju. When she damaged a ligament in her leg, family and friends ferried her around to the doctor and for various medical tests.
Inconvenienced and rendered dependent, Sandhya pondered on how it would be if all the services she needed were made available at her doorstep. Hence, Call Health started its formal operations in January 2017, after completing a testing phase.
Hari Thalapalli, CEO at CallHealth said, “While we started with Tier-I cities, we are progressively heading towards Tier II and III cities and so on.The process of engaging with our potential customers would mean that we need to continuously educate them, keep them updated about the possibilities and all the interesting solutions we bring to the table.”
“We were looking at properties which will help us connect and communicate with the audience. Hence, BCCL with its brand capital and property brings an interesting proposition as it allows us to reach a wider audience,” he added.
Sivakumar S, President – Revenue, BCCL said, “Digitised healthcare is the fast-emerging new reality for accessing and availing healthcare services. Not only is it relevant to bridge the existing healthcare infrastructure deficit, but also a necessity for new-age lifestyle diseases.”
Adding, he continues, “CallHealth’s disruptive healthcare platform has the ability to string together various constituents of the healthcare ecosystem to bring greater convenience, access and affordability for consumers. Our partnership with CallHealth is strategically directed towards bridging and enhancing outreach gaps and aiding healthcare transformation in India. The value for equity partnership with the Times Group’s Brand Capital will provide CallHealth the opportunity to adopt and leverage our omni-channel platforms for consumer education and engagement-a prerequisite for a Healthy India!”
Apart from CallHealth, there is also Portea, Zoctr, Healers at Home, Unique Home Care started by Apollo Hospitals among others who work in the similar space.