Samsung partners with Unesco to showcase VR films on Taj Mahal, Sun Temple
President Ram Nath Kovind and Uttar Pradesh Chief Minister Yogi Adityanath launched a virtual reality (VR) film based on India's heritage sites. As a part of the Incredible India tourism campaign Samsung India today showcased a VR film on the monument of love Taj Mahal at the UP Investors Summit in Lucknow. The film has been made by Samsung in partnership with Unesco MGIEP (Mahatma Gandhi Institute of Education for Peace and Sustainable Development).
Under the partnership, Samsung will develop VR content on two magnificent Indian heritage sites, Taj Mahal in Agra, Uttar Pradesh and the Sun Temple in Konark, Odisha.
The VR film on Taj Mahal was unveiled by Kovind and Adityanath in presence of Union Finance Minister Arun Jaitley, Governor of Uttar Pradesh Ram Naik and Industries Minister of Uttar Pradesh Satish Mahana. Addressing the media, Adityanath said,
Tourism and education are key priorities for us. We are delighted that Samsung India has contributed on both fronts and has come forward with its VR film on the Taj Mahal. On its part, the government is working towards creating a strong tourism ecosystem and educational infrastructure in the state of Uttar Pradesh and this collaboration with Samsung will enable us to fulfill our vision. The Taj Mahal has been a monument of pride for us and a beautiful VR film on this will definitely attract more tourists to the state.
The film showcasing the grandeur, heritage and splendour of the architectural marvel Taj Mahal was shown on Samsung VR headsets powered by Samsung Galaxy S8 smartphones to several ministers and other dignitaries attending the summit.
This film on Taj Mahal will be available for free across all social media channels in VR format and will be provided to the Union Ministry of Tourism and State Tourism Boards to be used for tourism promotion in India and across the world.
The tourism ministry will also include the VR film on Taj Mahal in its Incredible India campaign.
Deepak Bhardwaj, Vice President, CSR, Samsung India said,
We are happy to partner with UNESCO to offer experiential educational content with the effective use of technology. Today there is a need for children to acquire deep understanding of our national heritage sites.