Enterprise workflow automation startup Appiyo raises SGD 500K in round led by Axilor Ventures

Appiyo Technologies, a Singapore-based startup which offers enterprise workflow automation solutions announced on Wednesday that it had raised a seed round of SGD 500K. The round was led by Axilor Ventures with participation from The Chennai Angels and others.

Story so far

Founded in 2013 by Ashok Anand and Giribabu Yerradla, Appiyo's goal is to make enterprise process automation simpler and more cost-efficient with its business process management (BPM) platform.

Ashok has about 25 years of experience across enterprise software verticals, and leads Appiyo's Product & Engineering team. Giribabu, on the other hand, has over 15 years of experience in complex and high performance software products development and is primarily responsible for architecture, design and development of backend components of Appiyo's software platform.

With the ability to pan across enterprise IT systems to last-mile customer interactions, Appiyo allows enterprises to crunch new business processes implementations. CEO Ashok said,

The Appiyo BPM engine has been built from ground-up to fit into low footprint containers and can fit even into a 10MB memory footprint without compromising on any of the functionalities.

Appiyo's Twixor is a ‘customer engagement platform’ that brings together the power of ‘bi-directional actionable messaging’ and 'BPM’.

Appiyo believes that its BPM solution, along with its instant messaging platform, can help enterprises ramp up their integration capability across modern and legacy systems, improving backend processes and also aggregating and interpreting customer feedback and plugging it to the enterprise workflow.

Appiyo noted that its customers are spread across India, the Middle East and Americas, and include some well-known names from the world of healthcare, FMCG, logistics, retail, banking and finance.

Over the last three years, Axilor Ventres has supported more than 80 startups and invested in over 30 startups. Asutosh Upadhyay, Head of Programs at Axilor Ventures said,

Enterprises will need to continuously invest in creating agile and unique customer experiences. Appiyo’s BPM platform, with its lightweight architecture, enables quick turnarounds and delivers massive savings in enterprise budgets. Appiyo’s BPM solution is already implemented by some global fortune 500 enterprises, which is a great validation of the product.

Sector overview and future plans

Industry research estimates that more and more businesses are migrating from traditional enterprise process applications and seeking intelligent and integrated solutions for business process management. The applications of which can be seen in use for big data analytics, marketing automation, data centre management, chatbots and last-mile customer interactions.

Also with the tremendous growth of messaging apps like WeChat, WhatsApp, Line, Kik etc., it is imperative that enterprises will start integrating these channels as part of their process automation.

Consumers will start doing all their jobs by clicks and chats, rather than speaking with an agent or filling up paper forms. Appiyo aims to ride this wave, and become an actionable layer to static message exchanges.

Ashok noted that while they are encouraged by the traction from the Indian and the Middle Eastern markets, they will be using the capital raised to expand their offerings to large global western markets, to grow direct sales as well as engage with partners for sustained growth from those regions.

On the product front, Appiyo aims to make contemporary product enhancements using cognitive services, artificial intelligence (AI) and SaaS/PaaS version of the platform, which is expected to be launched in the next six months.

Website- Appiyo Technologies