Meet these amazing mumpreneurs who are redefining age-old standards by beautifully balancing motherhood with personal aspirations.
As your friend, confidante, teacher, and as a complete multi-tasker, mothers have the capacity to be everywhere at once.
While ensuring the physical and emotional well-being of their children, many mothers also make a mark at work, following their own dreams and passions, thus balancing motherhood with personal aspirations.
Many of them embark on their entrepreneurial journey as well, establishing their brands while juggling nappy changes and PTA meetings. Let us look at five mumpreneurs who have beautifully balanced work with motherhood.
1. Amrita Vaswani
Amrita is the founder of Bumchum, which offers eco-friendly, chemical-free baby care products such as hybrid diaper covers, T-shirts, muslin cloth nappies, and more. She started the company in 2013 to sell modern cloth diapers but soon realised that new mothers were not always keen on washing, airing, soaking cloth diapers.
So, in January 2017, Amrita launched Bumchum Diapers — hybrid cloth diapers that use disposable inserts which are chemical free and biodegradable, making it safe for baby and the environment. The product targets young urban, educated mothers who are looking at chemical-free alternatives to raise their babies. While speaking about her entrepreneurial journey, Amrita earlier told YourStory,
The toughest has been to juggle work and home. Life, work, small kids and aging parents all together can be challenging, and hence a good support system is a must for anyone to succeed.
2. Suchi Mukherjee
CEO and Co-founder of Limeroad, Suchi conceived this idea when she was on maternity leave. Started in 2012, Limeroad is an e-commerce and lifestyle and accessories website. Her experiences of working in companies like Skype and Gumtree set her base for founding her own venture.
With the idea of building a woman’s digital lifestyle platform, she beautifully took on the challenge of becoming an entrepreneur while taking care of two young children simultaneously. Suchi feels that she is blessed to have received constant support from her husband, parents, and in-laws.
3. Pallavi Utagi
Mumbai-based Pallavi is the founder of Superbottoms, which offers eco-friendly, reusable cloth diapers. It was in 2014 when Pallavi encountered a problem that many mothers face — the diaper rash, which is a reaction to regular disposable diapers. Her husband too was concerned about the environmental impact of these disposable diapers.
With an aim to find a solution, Pallavi began researching and came across international cloth diaper brands. Having a background in the pharmaceutical industry, she was uniquely qualified to build such a product. After conducting intensive research and a few test-runs, she felt confident about her product; thus, Superbottoms, was born in December, 2015. While speaking about the product, she earlier told YourStory,
Our cloth diapers are economical, eco-friendly and pro-baby, so moms will opt for us. It is all about reaching out to them.
4. Niharika Verma
Started in 2012 by Niharika along with her husband Puneet, BonOrganik is a relationship clothing brand. Designing, manufacturing, and retailing matching apparels in six main categories, Niharika claims BonOrganik clothing was bought by over a million families in 2016. At present, delivering over 10,000 average orders per month, with an average order value of Rs 1,432, BonOrganik brings in revenues of Rs 1.4 crore per month.
As the mother of a two-year-old, this is what Niharika has to say about her approach to parenting as a working mother:
If I have to give a tip I would say — explain! People will understand and help. I have had my daughter attend meetings, go sourcing with me, and even done photoshoots along with her. My team works from my home whenever required.
5. Garima Satija
Garima runs an internet venture called PoshVine, which was born out of her own pain-point in 2011. Having worked in Naukri.com and Ozone Media, her endeavour lets users discover memorable experiences and amazing things to do with their loved ones. She faced the real mumpreneurial challenge when her daughter Aria was born. However, she soon adapted and enforced a few basic rules to ensure she spends quality time with her daughter. The satisfaction of helping others discover new experiences keeps Garima going on a daily basis.