IBM launches AI-powered enterprise marketing cloud services in India

The launch of IBM's AI-powered enterprise marketing cloud services in India will let customers host their marketing data on the local cloud data centre, giving them proximity, scalability, and helping them meet regulatory requirements.

Global technology major IBM on Wednesday launched its AI-powered enterprise marketing cloud services in India. These will be hosted at its data centre in Chennai.

The company claims that this value addition service would enable Indian firms to host their consumer data in India, which would help them comply with local regulations. Companies like Titan, IndusInd Bank, and PayBack are already leveraging IBM's Watson Customer Engagement Programme to analyse customers' data.

Karan Bajwa, MD, IBM India, said, “India is one of the fastest growing digital economies in the world and is poised to become a trillion-dollar digital economy in the coming years. We will have 90 percent mobile penetration by 2022 and are projected to have close to 850 million internet users. Businesses are increasingly looking at data driven insights to engage with their customers and create personalised experiences. With this announcement, we will be able to offer our customers the power of cloud and AI to leverage data in the digital marketing space.”

Harriet Green, Chairman and CEO, IBM Asia Pacific, said, “India is poised to lead the data revolution, given the enormous amount of data being generated by over 1 billion people. CEOs are interested in security, data privacy, AI, and how the cloud can transform their business. With the launch of this service, we now provide the world’s best-in-class AI-powered marketing cloud solution from our cloud data centre in India. This enables us to leverage cloud and AI in creating unique journeys for our customers, while addressing data security and privacy regulations of the country.”

These India-centric solutions, which are a part of IBM’s Watson programme, are likely to help IBM garner more domestic clients, especially those in the banking and finance space, company officials said.