Digital wallet services company Mobikwik has partnered with cab aggregator Ola, and will allow users to directly book a cab, and make payments from the Mobikwik app. As a launch offer, customers can earn Rs 50 SuperCash on their first five rides, and can alternatively use 10 percent SuperCash to get discount of up to Rs 100 on every Ola booking.
With the Government of India setting a target of 30 billion digital transactions for the current fiscal year, mobile wallet companies are expected to together clock 6.3 billion transactions. Alliances like these can help provide the necessary impetus for the growth of digital transactions.
The partnership aims to provide a seamless experience for customers to directly book an Ola ride through the Mobikwik app, and pay through the wallet, without having to shuffle between apps.
Ola also has a payments wallet, Ola Money, that allows users to not only pay for their rides, but also utilities such as electricity bills, movie tickets, food, flights, ecommerce etc.
Also, Mobikwik will offer a 100 percent cashback to 1,000 users everyday, for booking rides through their wallet between 4 pm and 7 pm and between 8 am and 10 am. The feature, however, is available only for Android users, on the latest version of the Mobikwik app.
Announcing the partnership, Daman Soni, Vice President of Marketing and Growth at Mobikwik said,
"We believe that cab booking is a promising category for digital payments. Over the past few months, we have received feedback from our customers requesting for a smart mobility enabler on our app. We have enabled a rich interface for ride bookings with Ola on our platform and are confident that this will be one of our top-performing categories in the times to come. We are committed to make digital transactions simple and streamlined. Ola is a key partner in this endeavour."
In a press statement, Saurabh Mishra, Head of Alliances at Ola said,
"Strategic partnerships play a significant role in enriching customer experience. Integration of services empowers the customer, making their lives simpler and convenient. Through this partnership, Mobikwik users will be able to book a ride of their choice using a single app. We are confident that Mobikwik users will be delighted with the in-app Ola booking experience."
Having A/B tested his career with engineering, sales, writing, and product management, Sampath now executes a callback function for a second stint with YourStory. Loves to eat, learn, write, travel, and take photographs. Often spotted consuming lethal doses of Dosa on the main roads of Bangalore. Tweet to him at @sampathptrvu.