The Indian fitness industry is currently worth Rs 7000 crore, with more people willing to spend on fitness and personal care. In a country and civilisation famous for providing a holistic approach to health, the yoga market is booming.
Yet, it is largely unorganised and fragmented unlike in the US, where organised players like YogaWorks, CorePowerYoga, Bikram Yoga, have helped the industry get over $10 billion. In India, yoga practice is estimated to be a $1 billion market in less than five years.
Thanks to celebrities promoting yoga on social media – whether it is Bollywood star Shipa Shetty, spiritual guru Baba Ramdev or the country’s Prime Minister Narendra Modi himself – yoga has become more popular in the last few years. As awareness about the need for a healthy lifestyle increases, youngsters as well as senior citizens are keen on following yoga.
New generation business models have been moulded out of this practice, with fitness-focused startups like CureFit and on-demand services app UrbanClap providing yoga training at studios and homes respectively. But there are many who have pursued yoga as not just a business but a passion they want to share with the world.
On International Yoga day, YourStory takes a look into startups which are focused on yoga, and doing it exceptionally well.