Jubi.ai’s DIY superbots make businesses automated, competitive and more efficient

Jubi.ai is a platform that automates onsite customer engagement and omni-channel, automate sales and customer service with the help of bots.  

In a world driven by Artificial Intelligence (AI) and Machine Learning (ML), companies are increasingly using bots to run businesses. They automate customer services, help in complicated transactions, perform calculations, and other operations. 

While scaling up brings more revenue, business, and growth it also brings growing customer service efforts. It’s no wonder then, that the customer service industry is pegged at $350 billion. 

That many of these services can be automated was the driving force behind 31-year old Subhadeep Bhattacharyya and 28-year old Souvik’s decision to start up Jubi.ai. The duo believed AI-led automation can bring in deep context to several problems. They felt it brought in the needed data, and a process that uses an interplay of solution, strategy, and algorithms. 

What does it do? 

Jubi.ai has launched a do-it-yourself super-bot creator – which allows any business to create a superbot without writing even one line of code. These superbots are featured with all the functions a business needs to run its operations.

“We are the second generation of performance-based AI-led automation companies that go in depth to solve real problems in terms of automating customer education, online sales, customer service, engagement, etc,” explains Subhadeep.  

Jubi.ai’s product-suite combines AI superbots with behavioural science and deep analytics. Primarily B2B, most large enterprises use the platform to automate onsite customer engagement and omni-channel, automate sales and customer service with the help of bots. This solution works across text and voice, in English and other languages and can be integrated across the website, apps, social media, and voice devices.

The pivot

When the duo started Jubi.ai two-and-a-half years ago, it was a B2C platform that helped people discover complete wellness options, and book among other things, health packages online.

Subhadeep, an IIT Bombay alumnus, has worked with companies like Franklin Templeton, Godrej Group, Leo Burnett, and Saatchi. Souvik, on the other hand, studied at Manipal and has worked with Axis Bank and the Kotak Group. 

“One year later, we were clocking thousands of large ticket-size transactions every month, including sizeable corporate clients too, from our portal (our estimate is at that point in time, no one was selling as much online in our segment in all over India),” says Subhadeep. 

This, in turn, meant that their customer service team and efforts were getting larger and complicated. The office would be open 24/7 and it also was difficult to get efficient customer service resources in India. 

“We set out to build a digital business, and but did not want to be reduced to a large call-centre/customer -service operation,” he adds.

Building the B2B business 

In January last year, they began with AI-led automation closer to the B2C business. They wanted to see if a large-scale chatbot could be deployed to automate their own increasingly people-heavy digital business. 

“As we got deeper, we started falling in love with the transformational possibilities that AI has to offer. We realised there was a huge possibility of extending what we had just discovered to thousands of businesses across categories and geographies who can benefit from this, and make their businesses more competitive and efficient.” 

As it was close to the problem and in touch with large corporates, the team was able to create a minimum viable product. In October last year, it completed its pivot and set up the business. 

“We are domain-specific with our approach, with pre-trained datasets, a very sharp eye for scoping customer problems and proactive AI-led solutions,” says Subhadeep. 

The sector 

Currently, the other formidable player in the market is Bengaluru and San Francisco-based Actionable Science. It builds AI-powered "virtual people", which makes it easy for enterprise support teams to improve productivity, enhance customer experiences, increase employee satisfaction and lower costs. It currently offers AI-powered digital agents for IT, HR, and customer support, as well as for employee help desks.

The team claims to have over 20 large enterprise clients. Some of these include - Association of Mutual funds in India, HDFC Mutual Fund, Axis Mutual Fund, Reliance Mutual Fund, Kotak Life Insurance, UTI, Bharti Axa and Prudent. 

Subhadeep adds that the pricing follows a scalable solution-led philosophy where they increasingly align their payouts to real-world performance metrics, where the price band works according to the needs and requirements of the client. It also claims an annual revenue of $7,50,000. 

“We are already in advanced phases of bot contracts from the Singapore Government, and another major international health organisation. We have also been recently shortlisted to be a part of the Oracle global startup initiative. The idea is scale fast globally starting with Southeast Asia in the next six months, and the US after that. Healthcare and consumer packaged goods will be our next bastion,” says Subhadeep. 

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