Gadget portal 91mobiles acquires majority stake in 500 Startups-backed Pricebaba

Smartphone discovery portal 91mobiles intends to scale Pricebaba as a site that caters to the growing regional language audience that may be new to digital.

Smartphone discovery platform 91mobiles announced that it has acquired a majority stake in 500 Startups-funded consumer electronics discovery platform Pricebaba.

With this, 91Digital Web Pvt Ltd, the parent company of 91mobiles, now operates three websites in the gadgets vertical – 91mobiles.com, KillerFeatures.com, and Pricebaba.com, and claims to have a combined reach of 30 million visits per month.

Pricebaba investors, including California-based 500 Startups, will exit the venture as a part of this deal. Annkur P Agarwal, Co-founder of Pricebaba, will move to an advisory role.

At present, Pricebaba claims to serve 5 million users per month, and will continuing to run as a separate property focused on helping electronics buyers make their purchase decisions. Further, 91mobiles plans to remain focused on smartphone enthusiasts and buyers, and will cater to people looking to buy any electronics product, including TVs, washing machines, ACs and refrigerators, in addition to smartphones.

What next?

91mobiles intends to scale Pricebaba.com as a site that caters to the growing regional language audience that may be new to digital. Towards this, 91mobiles will invest $500,000 in upgrading the Pricebaba platform to deliver content in over 10 local languages, including text, video, and bandwidth-friendly audio content.

Nitin Mathur, Co-founder of 91mobiles, commented on the acquisition, saying, “Over the years, 91mobiles has emerged as the go-to platform for consumers who are looking to buy a smartphone. While smartphones remain the largest electronics category online, we are now seeing sharp growth in the number of people researching online before purchasing appliances and electronics other than smartphones as well. We will leverage our abilities in technology and content to help Pricebaba cater to a growing share of this audience.”

Annkur P Agarwal, Co-founder of Pricebaba, added, “The Pricebaba team and I are extremely excited to be a part of 91mobiles. Over the years, 91mobiles founders have built a fantastic business model and share the same partnership mindset as Pricebaba. Under the leadership of 91mobiles, Pricebaba will cater to the growing number of consumers now researching online for buying electronic appliances. Additionally, with this partnership, our focus will also be on developing solutions and content to help people who may be shopping online for the first time for appliances, in making their purchase decision,”

With this acquisition, the 91mobiles group now helps over one million visitors a day in making their smartphone and gadget-buying decisions.