From Anju Sood's love for running to festive treats - your weekend fix

Dr Anju Sood, Co-founder, Rejoov Cold-Pressed juices who loves running with a passion takes to the road at a brisk pace every morning. A long run is often considered one of the best ways to increase your overall level of health and raise the levels of good cholesterol in your blood stream. For Anju, it has been a fitness journey of two decades, and even after she began to run her own company, she made sure she always set aside time for a run in her neighbourhood so that she could unwind and de-stress for the day.

In the third part of the series on Buddha in Business, we will discover how to woo and engage your customer and make him a committed partner in selling your product. You need to remember the fundamental principle of branding. It is not you, the entrepreneur who creates the brand. It is your customer who makes your product a brand. He will walk ten miles, if need be, to buy your product - but will not settle for your competitor’s product even if it is available at his doorstep. He makes it a brand with his unswerving loyalty.

‍As the festive season rolls around this October, our food columnist Ajit Saldanha talks about the most magnificent sweets in the country. During this month of celebrations, take a sweet trip across the country. Start with Kashmiri phirni, a delectable blend of basmati, saffron, sugar, milk and pistachios, then move on to Kolkata where you could try the most divine Nolan gur ka sandesh, made with the jaggery harvested from the palm tree or just have rosgollas and rasmalai.

Padmaja Nagarur is the Co-Founder of Artflute.com, India's most loved online marketplace for world contemporary art with a strong drive to take art beyond traditional auction houses and galleries and make it part of living room conversations. She was recognised as the most promising woman entrepreneur at The Women Entrepreneurship Quest. Here are her answers to our Proust Questionnaire. She speaks about her greatest loves, regrets, her favourite journey, her heroes in history and much more.

Reeta Gupta, author, ‘Rescript Your Life presented her book at the United Nations in Geneva. This book has a foreword by Sports Minister Rajyavardhan Rathore and blurbs by Kapil Dev, and Nobel Laureate Kailash Satyarthi. She wrote this book to remind us that there is so much the universe has already done for us. All we need to do, is to take care of where our mind wanders, what it imagines, and what it acts on. She began writing about the need for self-awareness in 2014 when a near-death incident in Dec 2016 made her realise she must work faster.

If Switzerland was a startup, what would its history be like? Read this short excerpt from the Swiss National Day address by Sebastien Hug0, CEO of swissnex India and the Consul General of Switzerland in Bengaluru, for an interesting take on the history and evolution of Switzerland on the history and evolution of Switzerland.

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