Try these easy and effective content marketing tips to establish your brand image and build an audience. Even on a shoestring budget!
Most startups shy away from content marketing, assuming that it will be expensive and overwhelming.
We get queries and concerns from a lot of startups: “Is content marketing really worth the expense?” “We are bootstrapped. We are not ready for content marketing yet.” “How can startups manage funds for content marketing?”
The truth is, content marketing costs much less than half of conventional marketing and, if done right, generates about three times as many leads.
According to the Content Marketing Institute, 88 percent of B2B companies were using content marketing. Why?
Because content marketing is the most efficient and highest ROI marketing vehicle for small and big businesses. Contrary to popular belief, you can spend as much or as little as you want on content marketing and still achieve your goals. What you need however is a long-term vision, clear goals and great content, of course.
Now that you are convinced that your bootstrapped startup needs content marketing, let’s see how easy and cost-efficient it can be to get started:
This is where most startups make a mistake. You do not need to post every day in order to reach your goals. What you need is high-quality content that engages and entertains your audience. Keep in mind what value your content is providing your reader. Nobody wants to read an advertisement, self-appreciation, or a sales pitch.
What if I told you that it is possible to get good content for free? Yes, accepting guest posts is an easy way for content generation. The only catch is that it is difficult to find the right fit in terms of quality and purpose.
However, do not accept posts that do not match your requirements. To make things easier, create a page for guidelines on contributing guest posts along with topic ideas, format, and what to expect in return. Add a guest post page on your website to let writers know that you are accepting contributions and you are set. Contributors will find you when they do their potential research and start sending pitches.
Also, write guest posts yourself. If you get published on elite websites with a huge audience base, that increases your credibility.
Get creative and use your existing content to create amazing posts or formats that will connect with your audience. For example, you might have a company brochure or About Us page, break that information into 10 social media posts to improve awareness about your brand.
This means that you research only once, reformat the same content, and target different channel audiences.
Content marketing needs patience and consistency. It is a very crucial step in establishing a brand image and building audience. Start with a strategic mindset, and get over the myth that it depends on a big budget.
(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)