Compared to last year, Amazon India's number of crorepati sellers grew by over 117 percent this festive season.
After running three dedicated sales on October 10-15, October 24–28 and November 2-5, Amazon India has claimed this year's ‘The Great Indian Festival’ as one of its biggest in the country ever.
And there is merit to this thought. During the first sale period, RedSeer Consultancy reported that online shoppers topped all records by spending $2.3 billion over five days across various ecommerce players.
Amit Agarwal, SVP and Country Head, Amazon India, in a statement said,
“The Great Indian Festival 2018 was our biggest celebration ever with more than half of online Indian shoppers choosing to buy on Amazon.in, making it the most visited and transacted marketplace in India. With 99.3 percent of pin codes placing at least one order, 89 percent of new customers came from smaller towns, and almost 70,000 small and medium businesses got at least one order.
Speaking about subscriptions, Amit added,
“Prime memberships grew nearly two times. We are humbled that India trusts us to find, discover and buy anything online. We realise that this is merely Day 1 for ecommerce in India and we will continue to invest in transforming how India buys and sells.”
Amazon India also claimed that it more than doubled the number of crorepati sellers, which is up by 117 percent. Here are the highlights which stood out for the ecommerce giant this sale season:
Interestingly, Amazon claims to have flown more than 300 flights, on their busiest day, for faster deliveries. So, what did it result in?
When asked, Amazon refused to share absolute numbers around the same.