According to a study done by the global management and strategy consulting firm Zinnov, the Media and Entertainment (M&E) Market is expected to grow phenomenally in the next five years. The study states that by 2022, the M&E Market will touch USD 2.3 Trillion, up from USD 1.6 Trillion in 2017.
The growth and market disruption will be majorly driven by new-age digital technologies and advancements in mobile, video, and content consumption patterns. And, fuelling the growth further are initiatives that fuel partnerships and collaborations between established media houses and new age digital companies and startups. One such initiative is the Esselerator programme. An initiative by the Subhash Chandra Foundation, Esselerator is designed to provide an opportunity to entrepreneurs to build innovative products and solutions in the fast-revolving M&E space. The programme enables early and growth stage start-ups to build POC to win commercial contracts and equity investment from Essel Group.
Calling all early and growth stage startups, building solutions to solve real world problems in Media Tech, Ad Tech and Advanced Tech to apply for Esselerator 2.0. Last date – Dec 31.
Launched in December 2017, the Esselerator programme aims to co-develop and nurture early and growth stage startups in the Media Tech, Ad Tech, Ed Tech and Advanced Tech space. The first edition saw more 300 startups applying for this programme. After a through screening process, six start-ups – Decible Media, goSeekr, TOCH, 4play, Pumpkiin and Be Ninja Solutions - were selected for a 100-day long accelerator program.
Now, the Essel Group and its participating media brands – Zee TV, Zee Music Group, Zee News and Zee Learn, have launched Esselerator Cohort 2.0 with Zinnov as the programme partner.
The programme, spearheaded by the Essel group, is being driven by Zee Media, Zee TV, Zee Music Group and Zee5.
The programme gives startups the opportunity to deliver pilots in a 100-day timeframe. During this period, startups will gain from the following:
The participants have an exciting opportunity to:
The programme is open to all early and growth stage startups, building solutions to solve real world problem in Media Tech, Ad Tech and Advanced Tech, with a willingness to work with the Essel Group, if selected.
Applications close on December 31 @ 11:59 hours. Apply Now!