At YourStory's Brands of India Awards, a nationwide campaign to recognise homegrown brands, Giriraj Singh, Minister of State for MSMEs, says Indian MSMEs are the "job creators" of India and urges them to go global.Rashi Varshney
“If MSMEs can build parts for Chandrayaan, why can't we do it for everyone around the world?" asked Giriraj Singh, Minister of State for Micro, Small and Medium Enterprises (MSMEs), when addressing YourStory’s Brands of India Awards, a nationwide campaign in association with the Ministry of MSME to recognise brands making in India.
At YourStory's first edition of the Brands of India Awards, held in New Delhi earlier today, 41 home-grown brands from across the country were recognised for transforming themselves through business and technology innovations, and steering themselves on the path to becoming billion dollar companies.
From helping put together Chandrayaan, India’s first mission to the moon, to enabling innovative companies to go global, India’s MSMEs have earned the brand name 'Charkhe se Chandrayaan,' says the minister.
Giriraj Singh said the government's focus is in not only promoting MSMEs but also enabling entrepreneurship in India through its various initiatives focused on the MSME space.
Speaking to a packed auditorium, Giriraj Singh regaled the audience with inspiring stories of entrepreneurs from different nooks and corners of the country, including that of a lady in Maharashtra who, even without a financial or business background, is today handling businesses churning out more than Rs 1,000 crore in turnover.
In his candid keynote address, Minister Giriraj Singh said that if farmers are the food providers in the country, MSMEs are the job creators.
“We want micro, medium and small industries entrepreneurs to become a profitable brand on a global scale, maintain cost and quality and provide employment. This sector is to become the economic backbone of India. Our goal now is to create employment,” he said.
According to a survey conducted by the Ministry of MSMEs with MDI Gurgaon, National Small Industries Corporation, and industry body India SME Forum, each MSME unit, on an average, employs about seven people, the Minister said.
The MSME department further deciphered that based on the data of MSMEs registered on the GST tax network alone, MSMEs in India employ over seven crore people.
From Chai Point to DreamHunt to Thalappakatti, the 41 home-grown brands that received the Brands of India Awards had a common theme: they were all making in India, with a presence in or an eye on the global market.
"We follow other countries for their innovations and brands. But now the time has come to change that, where we celebrate brands of India,” YourStory Founder and CEO Shradha Sharma said, adding that “Doosron ki jai se pehle khud ki jai karein (appreciate yourself before appreciating others)”.
She further told the audience of entrepreneurs who had come from different parts of India:
“What is a brand? A brand is you, me or a product or service that differentiates us. Have the confidence to dream big and build from India for the world. Let's build a globally recognised brand."
Still, brands should never compromise on quality when building a global product, said Arun Kumar Panda, Secretary, Ministry of MSME. “If you want to add value then you have to add something special,” he said.
He added that advertising and branding come with innovation, and by blending technology, innovation, social media, ecosystem, an entrepreneur can go miles ahead.
Adding to it, Ram Mohan Mishra, Additional Secretary and Development Commissioner for the Ministry of MSME, said that honesty and genuine warmth are a part of the Indian culture, and as such, nobody can stop an Indian MSME brand from shining if it offers products and services with honesty and dedication.
Shradha Sharma, along with Minister Giriraj Singh, Arun Kumar Panda, and Ram Mohan Mishra, also released a book of 100 inspiring stories of MSMEs and Indian brands.
YourStory received over 2,500 applications from across the country in various categories, including manufacturing, retail, agri business, advertising, consumer brands, auto ancillary, education, healthcare, F&B, services, social enterprise, and technology business among others. Of these, 41 brands were chosen as winners after a rigorous selection process by a panel of jurors.
These 41 winners are:
A big shoutout to all our partners: Smergers, German Agency for International Cooperation or (GIZ), Shoptimize