The government of Japan is keen to globalise the reach of its tech startups. It is now actively looking at the India market for a long-term partnership.
Japanese startups have started to make a beeline to India to explore new partnerships, customers and technology talent. This is in an attempt to expand their reach outside of their home country.
The is under the Japanese government's Hiyaku Next Enterprise programme led by the Ministry of Economy, Trade and Industry. It will select entities that have innovative ideas with cutting edge technologies.
In Bengaluru for the first time, 10 Japanese startups across different domains, showcased their expertise. This was in front of a select audience consisting of venture capitalists, Indian entrepreneurs and others in the startup ecosystem.
This initiative was led by the Japan External Trade Organisation (JETRO) in Bengaluru. Takashi Suzuki, Director General, JETRO, Bengaluru, said,
“This is the first try out for us and we wanted to create awareness about the startups from Japan.”
The Japanese startups made their pitches in front of VCs, which included the likes of Axilor and Keiretsu Forum. Takashi said the Japanese government aims to help these startup go global by exploring new markets. India is the second destination for these startups in the foreign market after Silicon Valley in the US.