Amazon's international marketplaces saw a rise of 55 percent in the selection of Indian products offered globally in 2018.Athira Nair
Amazon India has seen $1 billion worth sales from its Global Selling Programme launched in 2015, and is targeting to cross $5 billion by 2023.
About 50,000 sellers in India are part of this programme, which enables them to sell their products globally via Amazon’s marketplaces. It sells more than 140 million products from the manufacturers, exporters, and SMEs in India to over 300 million consumers across the world.
Amit Agarwal, Senior Vice President and Country Head, Amazon India, said at press conference today that in an effort to encourage the Make in India programme, Amazon will continue to improve services to support the sellers.
“The multiplier impact of this growth on the Indian economy will be significant with new infrastructure built-up, employment generation especially as the successful MSMEs will in-turn reinvest in their local communities – creating jobs and supporting local economy- and thus boosting the entire ecosystem around them,” he added.
Amit was speaking at the launch of the second edition of Amazon Exports Digest, which revealed numbers on growth of Indian sellers. According to this report, global sellers from India have grown 56 percent in 2018. Amazon's international marketplaces also saw a rise of 55 percent in the selection of Indian products offered globally.
Amit added that Amazon India is working with the central government to make it easier for the sellers to do business globally, vis-à-vis customs clearance, incentive for MSMEs, etc.
According to Amit, lot of Indian products are the primary best sellers across categories in international marketplaces too. For instance, Indian brands like Vahdam Teas and Wow shampoos are the topmost in their respective categories on Amazon US. Amazon claims that home, personal care, and books are the most popular among Indian exports in the US and Europe. (Besides helping the sellers understand the demand patterns in various countries, Amazon also guides them on improve discoverability of their products.)
Gopal Pillai, Vice President, Seller Services, Amazon India, who was also present at the launch, said, “It’s interesting how the Global Selling Programme has scaled in the country, with more than 80 percent of these exporters coming from non-metro and Tier II and below cities.” He added that the number of seller using Fulfilled by Amazon programme has grown by 71 percent in one year.
The states with highest number of international exporters on Amazon are Rajasthan, Gujarat, Haryana, Uttar Pradesh, and Delhi. Cuttack, Darjeeling, Kankroli, Peermade, and Rampura Phul top in exporters selling globally.