The learning spaces inside an OYO will have appealing interior design, child-friendly furniture, PlanetSpark’s engaging content and certified tutors, creating a truly standardised experience.Rashi Varshney
EdTech startup PlanetSpark has struck a deal with hospitality unicorn OYO to set up more than 500 ‘new age’ learning spaces for children across India, catering to all the learning needs of KG to class 8 kids in the neighbourhood.
Funded by FIITJEE, PlanetSpark is on a mission to organise and standardise after-school education across the country. The company transforms traditional KG to Class 8 tuitions by combining physical teaching with mobile technology. It follows an OYO-like model to blend the gamified learning aspect with offline teachers.
The Gurugram-based startup partners with tuition centres and home-based tuition providers, enabling them with technology, apps, games, etc. With 400 learning centres across seven Indian metros, PlanetSpark has an aggressive scale-up plan to fulfil the demand generating on its mobile app and other digital platforms.
With this partnership, PlanetSpark will leverage OYO's core USP to offer a standardised experience across any of its properties - something lacking in the after-school education sector.
While PlanetSpark has the education offering, OYO will provide the spaces required to monetise its properties beyond the hospitality business.
PlanetSpark plans to use learning centres housed in OYO to expand its scale. These spaces will have appealing interior design, child-friendly furniture, PlanetSpark’s engaging content and certified tutors, creating a truly standardised experience.
OYO is currently present in over 500 cities across 10 countries, and has than over 515,000 rooms.
Kunal Malik, Co-Founder of PlanetSpark, said,
“We realised that OYO had similar aggressive plans as us to scale-up their supply over the next few months. Hence, instead of putting our efforts separately, we decided to join hands to have a force multiplier. Also, we only wanted to partner with a trusted brand where parents can send their children without any safety concern."