[Funding alert] D2C men’s wellness brand misters.in raises $1M led by Sauce.vc, Rainforest Ventures

Misters.in, a Gurugram-based direct-to-customer health and wellness brand providing personalised online boxes to address men's issues, has raised about $1 million in seed funding. The round was led by Sauce.vc, Rainforest Ventures Pvt Ltd, and angel investors. 

In a statement, misters.in said it would utilise the capital raised to establish a strong footprint in the highly fragmented but massive men’s health and wellness space, with a focus on high-quality products, science, and sensitivity. 

The startup aims to foray into cities across India and offers an interface both in Hindi and English.

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Suhas Misra, Co-founder, misters.in, said, 

“We are extremely happy about the partnership with Sauce.vc, Rainforest Ventures Pvt Ltd, and angel investors. This story of personalised solutions for men’s problems— taking on the intrinsic stigma in the category—is very interesting. The first few months of HealthFactorial have been amazing with a strong team coming together, lots of super-exciting research happening, and, most importantly, a nuanced consumer thesis has emerged.”

Misters.in was co-founded in May 2019 by Suhas (an alumnus of IIM Calcutta who is also the co-founder of Hector Beverages [Paper Boat], and ChannelPlay, a retail marketing company),  Gaurav Gupta (an alumnus of IIM Ahmedabad and founder of  bite-sized learning service Bookbhook), and Saurabh Kumar (an alumnus of Narsee Monjee).

The AI-driven platform offers personalised therapy to men in the privacy of their mobile phones.

Manu Chandra, Founder and Managing Partner, Sauce.vc, said, 

“We are extremely thrilled to be associated with Suhas and his highly driven team. Suhas has previously co-founded a very successful brand, Paper Boat which demonstrates a rare and exceptional pedigree. With a very highly specialised and experienced team along with a set of advisors, misters.in is placed well to create relevant proprietary products and market them in an intelligent manner, driven by a strong technology architecture.” 

(Edited by Athirupa Geetha Manichandar)

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