[Funding alert] Baby care startup Mamaearth secures Rs 130 Cr from Sequoia India, existing investors

The funds will be used by the company to fuel growth and for international expansion

9th Jan 2020
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Gurugram-based Mamaearth has raised Rs 130 crore in a funding round led by Sequoia India with participation from existing investors Fireside Ventures, Stellaris Venture Partners, and Sharp Ventures. 


The company said funds will be used to continue its growth — building it into a Rs 500 crore brand by acquiring five million new consumers in the next three years. It will also be utilised to launch more brands under the Honasa umbrella — all of which will be focused on the needs of the new-age, millennial consumers.


The startup also plans to expand into key markets in Southeast Asia, where the presence of a similar millennial audience lends it strong market potential. 


Varun and Ghazal Alagh

Varun and Ghazal Alagh




Commenting on the investment, Varun Alagh, Founder and CEO, Mamaearth, says,


“We have a long way to go at Honasa (Mamaearth’s parent company). Our vision is to create the FMCG conglomerate of the future by building brands that connect strongly with millennials and Gen Z customers using the combined power of digital marketing and ecommerce at large scale. Sequoia India’s investment at this stage of our journey validates this vision of building a global brand of the future.”


Founded in 2016 by husband-wife duo Varun and Ghazal Alagh, MamaEarth claims to be Asia’s first made-safe certified brand that offers completely toxin-free skincare, hair care, and baby care products.


Today, its product range claims to include over 80 natural and toxin-free products, with over 1.5 million consumers in more than 500 cities across India. 


 Ishaan Mittal, Principal, Sequoia Capital India, says,


“Out of India’s $15B+ personal care market, online channels contribute to only 3-5 percent. With 15-20 percent of Indian shoppers influenced digitally and expected to double in next 7-8 years, digital first brands have the potential to redefine the architecture of tomorrow’s FMCG companies. Varun’s vision is to ride these market tailwinds to create a multi-brand, cross geo FMCG company over the next decade. The team at Sequoia India is excited about being partners in this phenomenal journey.”


(Edited by Megha Reddy)


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