[Startup Bharat] This startup is making car travel convenient for the differently-abled
Developed by an engineer, Caruna is an automotive accessibility product that helps the differently-abled and elderly to move in and out of a car easily.
Many individuals, organisations, and government departments initiate measures to help the differently-abled and elderly people in various ways. Ramps and user-friendly washrooms are seen often these days.
But people often don't realise that commuting to different places in cars can be tough, especially for the differently-abled and the geriatric. The process of getting in and out of the vehicle can for them be extremely painful.
Puducherry-based Vaahan has come up with an innovation that changes this. A team of five- headed by Ashwin Shreshta has developed a minimum viable product, Caruna seat, which fits into the vehicle smoothly and is easy to use. The seat is alligned with the Accessibility India campaign launched by Prime Minister Narendra Modi in 2016.
Caruna swivel seats were the result of two years of study, testing, and feedback from prospective users.
Coming from an engineering background, Ashwin felt this would be a better utilization of his skills and wanted to give back to society. He felt that unlike in the West, we still have "a long way to go to ease accessibility of public spaces for the old and specially-abled". Merely waiting for the government to initiate action is not the solution.
He began researching and developed a patent-pending ergonomics technology to make the mobility of old and specially-abled easy, by starting Vaahan in 2018 and working on Caruna.
“Our product enables the differently-abled and the old to enter and exit easily from their own vehicles or cabs. We are on a mission to enable accessibility for such people across various segments of cars in India,” Ashwin says.
A mechanical engineering graduate from Pondicherry University, Ashwin went to one of the most renowned automotive institutes, RWTH Aachen University in Germany, to pursue his master's. After working in the fields of passenger safety, automotive driver assistance systems, and vehicle crash safety, ensuring safety of passengers through advanced engineering became his passion.
He returned to India and started developing products based on demand. He made a first-in-India patented dual axis solar concentrator dish project for steam cooking; this was installed at IIM-Bangalore. Further, full automation renewable energy power plants developed for IIT-Madras and Indian Institute of Science, Challekere.
This is when Bengaluru-based Kickstart Cabs’ Co-founder Srikrish Siva approached him for car seats. Till then, had been importing seats from Sweden and the UK.
“It was causing them a lot of problems but they had many users in Bengaluru itself. Because of high import duty and lack of self-serviceability, they were not able to cater to the elderly and specially-abled people in Bengaluru,” Ashwin says.
This is when the idea of starting something similar came to Ashwin. The R&D for swivel seating started two years ago.
“We ensure that your posture - the back, thighs, and lower hip - is perfect, so as to promote normal blood flow even during long rides,” Ashwin says.
Using topologically optimised lean seat plate bases, the automatic mechanism blends into the vehicle’s interior, making it better than a conventional vehicle seat. The seat swivels out to enable wheelchair transfer and walker transfer conveniently.
Ashwin’s father, Vijay Shyam, who is old and a diabetes patient, knew the struggles of travelling long distance. He joined Ashwin as a Co-founder in this B2B startup.
Initially bootstrapped, the startup got Rs 8 lakh grant from IIM-Calcutta Incubation Park.
While there are similar startups such as Kickstart in other cities, Ashwin claims that his product is different from in terms of price and adoption. He further explains,
“Caruna can be adopted across various vehicles - from a Maruti 800 to an SUV. It is fully automatic and is one-third the price of other similar products imported from Sweden and UK.”
Additionally, it’s been tested internally for crash safety. In case the vehicle crashes, the seat has been designed so that the forces deflect away from the passenger and they incur the least impact.
The team has received 17 orders already, which it is planning to deliver in the next couple of weeks. The startup now aims to provide similar assistive mobility products for other modes of transportation as well.
(Edited by Javed Gaihlot)