Exclusive: Kunal Shah on the 'human' side of business

CRED CEO Kunal Shah, who believes his employees are no different from his family members, spoke at length about the need for empathetic leadership.
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Good morning!

From encouraging employees to troll their leaders to providing unlimited leave, shorter work-weeks and advance salaries while assuring them of job security, serial entrepreneur Kunal Shah’s style of leadership at fintech unicorn CRED is far from ordinary.

In fact, the entrepreneur told YourStory, he highly encourages ‘trolling’ and meme-making of the leadership team, so much so that the startup’s Slack actually has a dedicated “Meme” channel. 

The fintech company, which has over 400 employees, hired more than half of its staff through the pandemic and has assured staff that there will be no job cuts, Kunal Shah told YourStory on #HumanBeyondResources, a series that explores the ‘human’ aspect of Human Resource management in the new normal.

Kunal, who believes his employees are no different from his family members, spoke at length about the need for empathetic leadership. 

He says, “Anybody who is trying to build anything does not have a choice to really be not empathetic for a long period of time...Ultimately, it's people that drive things [businesses].”

Watch the unfiltered conversation with Kunal Shah on #HumanBeyondResources


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However, five years ago, when serial entrepreneurs Mukesh Bansal and Ankit Nagori set out to build the health and fitness startup, there was hardly any player looking at all the healthcare aspects as a complete ecosystem. Read more.


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While some homegrown startups service individual segments like study abroad loans, counselling and mentoring, others have become full-stack platforms offering students end-to-end admission guidance. AdmitKard falls in the latter category. Read more.


News & Updates

  • According to a COVID-19 Suitability Index report by Square Yards, the east zone in Gurugram, the western and central suburbs in Mumbai, and the Mahadevapura zone in Bengaluru were found to be the most suitable to live from a COVID-19 perspective.

Before you go, stay inspired— with… 

CRED founder Kunal Shah

“Any company or any individual does better only when they go through an extraordinary amount of crisis. There is no shortcut to success.”

Kunal Shah, Founder and CEO, CRED


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Edited by Kanishk Singh

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