Meet the saas-bahu startup that wowed Shark Tank India

Surabhi Shah and her mother-in-law Chetna Shah are the co-founders of Carragreen. The Indore-based eco-friendly startup that specialises in biodegradable stationery and packaging solutions recently won Rs 50 lakh in funding on Shark Tank India.
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Surabhi Shah remembers being shaken upon seeing the image of a helpless tortoise with a growth deformity because it ingested the cap of a plastic bottle. 

This made her realise the need for affordable eco-friendly products. While there are several eco-friendly brands making sustainable products, Surabhi believes there are few that provide eco-friendly packaging solutions.

"The so-called reform movements and eco-friendly products were either heavy on the pocket or confined in terms of their reach,” she tells HerStory.

The entrepreneur started Carragreen to produce biodegradable stationery and packaging solutions. Later on, her mother-in-law, Chetna Shah, joined the startup as a partner. 

Incubated at IIM-Bangalore, Carragreen was also among the top 100 women-led startups out of 6,000 selected for a course by NSRCEL (Nadathur S Raghavan Centre for Entrepreneurial Learning). 

The startup recently raised Rs 50 lakh in funding on Shark Tank India from judges Peyush Bansal (Co-founder and CEO, Lenskart) and Anupam Mittal (Founder and CEO, People Group, Shaadi.com). 

The duo had earlier received around Rs 6.5 lakh in a grant from IIM Bangalore.


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Credit: YourStory Design

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Before you go, stay inspired with… 

Susanne Pulverer, CEO & CSO, IKEA India

“Equality is a commitment; a movement and we would like to encourage everyone to join us in creating an equal and inclusive world.”

Susanne Pulverer, CEO and CSO, IKEA India


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