How Juicy Chemistry bagged lifelong loyalists

Founded in 2014, Juicy Chemistry is a skincare brand with a laser focus on natural ingredients-based products. It claims to offer products that are sustainably sourced, cruelty-free, freshly made, vegan, free of colours and synthetic fragrance.
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Founded in 2014, Juicy Chemistry is a skincare brand with a laser focus on natural ingredients-based products. It claims to offer products that are sustainably sourced, cruelty-free, freshly made, vegan, free of colours and synthetic fragrance.

Juicy Chemistry served 45,000 customers last year, up from 25,000 in 2019 — an 80 percent jump — aided by more people shopping online during the pandemic.

In 2019, it clocked revenue of Rs 2.9 crore, which grew by 44.8 percent in 2020 to Rs 4.20 crore. The startup claims it recorded a profit of Rs 22 lakh in 2020, higher than Rs 20 lakh in 2019.

Source: Juicy Chemistry | Image design credit: Daisy Mahadevan, Team YourStory Design

What really worked for Juicy Chemistry and helped it meet its competition head-on all these years has been its ingredients — the cynosure of its entire brand philosophy.

While it specialises in skincare and haircare, Juicy Chemistry eventually wants to metamorphose into a lifestyle brand, which means getting into nutrition.

Currently, the startup is in the early stages of launching its own line of nutritional comestibles, which could include teas, capsule supplements, drinks, effervescent tablets, etc.


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