How Juicy Chemistry bagged lifelong loyalists
Founded in 2014, Juicy Chemistry is a skincare brand with a laser focus on natural ingredients-based products. It claims to offer products that are sustainably sourced, cruelty-free, freshly made, vegan, free of colours and synthetic fragrance.
served 45,000 customers last year, up from 25,000 in 2019 — an 80 percent jump — aided by more people shopping online during the pandemic.
In 2019, it clocked revenue of Rs 2.9 crore, which grew by 44.8 percent in 2020 to Rs 4.20 crore. The startup claims it recorded a profit of Rs 22 lakh in 2020, higher than Rs 20 lakh in 2019.
Source: Juicy Chemistry | Image design credit: Daisy Mahadevan, Team YourStory Design
What really worked for Juicy Chemistry and helped it meet its competition head-on all these years has been its ingredients — the cynosure of its entire brand philosophy.
While it specialises in skincare and haircare, Juicy Chemistry eventually wants to metamorphose into a lifestyle brand, which means getting into nutrition.
Currently, the startup is in the early stages of launching its own line of nutritional comestibles, which could include teas, capsule supplements, drinks, effervescent tablets, etc.
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News & Updates
- Ankiti’s suspension has more to do with "silencing her complaints of harassment against colleagues". Co-founder and CEO Ankiti Bose was reportedly suspended amid alleged accounting discrepancies. However, senior company officials told YourStory that
- Ola is planning to launch 10-minute deliveries and gain access to the quick commerce sector, which is currently dominated by companies such as , , and Instant. will be partnering with Mukunda Foods to provide these quick deliveries under Ola Dash.
- Polygon announced "Green Manifesto: A Smart Contract with Planet Earth" initiative to become carbon neutral and climate positive by the end of this year. The firm has pledged $20 million in an effort to completely mitigate the impact of its carbon-dioxide emissions this year.
- Early stage venture capital firm Arkam Ventures has announced the final close of its maiden fund at $106 million (Rs 790 crore approximately). The fund was oversubscribed from its initial target of Rs 650 crore. It will invest in a total of 18 to 20 companies.
- Asserting that the economic situation is likely to improve during the year, Chief Economic Adviser V Anantha Nageswaran on Tuesday expressed hope that the private sector is expected to accelerate capital expenditure from the second half of the current fiscal.
Before you go, stay inspired with…
Manikandan Thangarathnam, Senior Director, Uber
“You need to have a very inclusive culture so that you really listen to people and understand them.”