Brands
YS TV
Discover
Events
Newsletter
More

Follow Us

twitterfacebookinstagramyoutube
Yourstory

Resources

Stories

General

In-Depth

Announcement

Reports

News

Funding

Startup Sectors

Women in tech

Sportstech

Agritech

E-Commerce

Education

Lifestyle

Entertainment

Art & Culture

Travel & Leisure

Curtain Raiser

Wine and Food

Videos

Dissecting Tata Group’s Neu

Tata Group’s super app Tata Neu — set to launch on April 7 — seems like a promising offering, packed with offers and familiar brands. But, the delivery needs improvement.

Dissecting Tata Group’s Neu

Wednesday April 06, 2022 , 3 min Read

Hello Readers,

Tata Group’s super app Tata Neu — the much-awaited app that was officially announced in November 2021 —  is set to launch on April 7 amid the ongoing Indian Premier League (IPL), of which Tata is the title sponsor.

Neu aims to bring together multiple Tata brands onto one seamless platform and currently includes Bigbasket, Croma, Tata 1MG, Air Asia, Taj Hotels, Tata Cliq, Tata Play (earlier TataSky), Westside, among others.

Does it deliver on its promise? And, will Neu prove to be a force to be reckoned with for platforms such as Paytm, Amazon, and Reliance’s MyJio, apps that are already one-stop-shops for various services?

YourStory’s take – Neu offers a fresh, clean, and minimalist platform catering to almost all your needs, but falls short when it comes to delivering on them. The menu looks well-designed, but the app (version 1.5) itself feels sluggish and the UI is slow to respond. Read more


Editor’s Pick: Meet the woman behind The Kaftan Company

Hyderabad-based Prakruti Gupta Rao did her higher studies abroad, before starting her career working at global giants like Mercedes-Benz. When she was diagnosed with cancer, she decided to come back to India and start her own clothing brand, The Kaftan Company, specifically for the love of Kaftan.

While The Kaftan Company was started as a bootstrapped startup, Prakruti is now considering opening physical stores and for that she will be looking at raising funds through private equity. Read more.

Prakruti Gupta Rao, Founder, The Kaftan Company

Prakruti Gupta Rao, Founder, The Kaftan Company


Startup Spotlight

Enabling earned wage access

Earned-wage access (EWA) is a financial product through which employees can access a portion of their salary any time before their payday. 

Bengaluru-headquartered Refyne, which claims to be India's first EWA platform, is helping companies integrate EWA into their payroll and human resource management system. Read more.

Refyne cofounders


News & Updates

  • PlayVerse, a technology-enabled entertainment company built on Web 3, has raised $1.5 million as seed funding from Japanese gaming company Akatsuki Inc. PlayVerse founder Jaineel Aga told YourStory that PlayVerse plans to launch its own D2C brand.


Before you go, stay inspired with… 

Aditi Kothari

Aditi Kothari Desai

As a leader, you have to get to the middle ground. 

- Aditi Kothari Desai, DSP Investment Managers


Now get the Daily Capsule in your inbox. Subscribe to our newsletter today!