BabyChakra enters D2C
Parenting platformhas rolled out a baby-safe product range, co-created with inputs from mothers and doctors.
The launch of the latest range comes less than a year after the platform was acquired by(parent company of The Good Glamm Group) for an undisclosed amount. The beauty unicorn had outlined an investment of Rs 100 crore in mom-baby-content-to-commerce in the next three years.
In March, BabyChakra made its first acquisition with parenting network Tinystep to expand its regional presence by providing users access to information related to parenting across nine languages.
“Now, with the content and creator stack, BabyChakra’s foray into D2C (direct-to-consumer) baby care products is a step toward achieving the goal it had set out as a brand,” Founder Naiyya Saggi tells HerStory. Read more.
Editor’s Pick: 100x Entrepreneur
In 2017, Anirudh Singla was still in his second year of engineering when he decided to take up freelancing and content creation to fund his graduation. Realising the potential for content creators, Anirudh then decided to launch Pepper–a content marketplace and SAS tools platform.
In a conversation with Siddhartha Ahluwalia, Founder and Host of 100x Entrepreneur podcast, Anirudh shares his journey of building Pepper and growing it at scale. Read more.
Sujeet K Mishra and Jenie Singh are trying to bring order to the chaotic world of home construction.
Their startup, Read more.(meaning contractor in Hindi), founded in May 2020, digitises the entire process of pre-construction, right from material selection to payment gateways.
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