Twitter rolls out Verified Organisations globally

Micro-blogging platform Twitteron Friday rolled out its verified subscription service for organisations globally.

“Starting today, Verified Organisations are available globally. We are now sending email invitations to approved organisations from the waitlist,” the Twitter verified account said in a tweet.

The subscription service allows all types of businesses, non-profits, and government institutions to sign up and manage verifications—including verifying any related account, according to the micro-blogging platform.

Businesses and non-profits that purchase the subscription service will get a gold checkmark and square avatar, while government or multilateral organisations will receive a grey checkmark and circular avatar.

“Accounts affiliated with an organisation will receive an affiliate badge on their profile with the organisation’s logo and will be featured on the organisation’s Twitter profile, indicating their affiliation,” the company stated.

Twitter further noted that organisations can add or remove affiliated accounts and provide immediate verification status to anyone in their network through a dedicated online portal.

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“On April 1st, we will begin winding down our legacy verified programme and removing legacy verified checkmarks,” Twitter said last week, adding that individuals can sign up for Twitter Blue, and organisations can purchase the Verified Organisations to retain the blue checkmark.

Organisations opting for the subscription service will get all the benefits of Twitter Blue, including features like edit tweets, bookmark folders, longer tweets, prioritised rankings in conversations, and SMS two-factor authentication.

In India, the base subscription price for Verified Organisations is Rs 82,300 per month, and the affiliate seat subscription is priced at Rs 4,120 per month, according to the company.

Twitter Blue is available to individuals at Rs 650 per month for web users and Rs 900 per month for mobile app users. Web users can also purchase the annual plan at Rs 6,800.

After taking ownership of the social media company, Musk is attempting to reduce the firm’s expenses and exploring new avenues to generate revenue, including its verified subscription services. In the past, Twitter relied mainly on advertising revenue. However, it is now experiencing a sharp downturn.