Impact investing: Fueling change through purposeful funding

Explore the world of impact investing, where financial gains meet social and environmental change. Learn about its principles, key impact areas, and why it's becoming increasingly vital in shaping a better future. Discover how you can invest with purpose and make a positive impact on the world.

Impact investing: Fueling change through purposeful funding

Monday November 06, 2023,

4 min Read

In recent years, the financial world has seen a notable evolution towards a more sustainable and responsible approach to investing. This transformation is summed up in the concept of 'impact investing', where financial returns are not the only goal. Instead, impact investors seek to create positive social and environmental impacts in addition to financial returns. This article delves into the world of impact investing, exploring its principles, the impact sector, and its growing importance in shaping a better future.

What is impact investing?

Impact investing represents a combination of traditional investing and philanthropy. It aims to align financial resources to achieve positive and measurable impacts on society and the environment. Unlike conventional investing, which primarily seeks financial returns, impact investors evaluate their investments based on the “double bottom line” or even the “triple bottom line” of financial, social and environmental performance.

Key principles of impact investing


The first principle of impact investing is intentionality. Investors are actively looking for opportunities to create positive impacts. They identify desired social and environmental outcomes before making investment decisions.

Measurement capabilities

Impact investments must have clear and quantifiable metrics to evaluate their effectiveness in achieving the desired goals. Measuring impact ensures accountability and transparency.


Impact investing must provide capital that cannot be obtained from traditional sources. This principle ensures that investments actually contribute to positive change.

Risk and profit

Impact investors consider both financial returns and impact returns. Even when they aim for competitive financial returns, they are often willing to accept slightly lower financial returns if the social and environmental impact is significant.

What areas does impact investing cover?

Impact investing covers a wide range of social and environmental issues, reflecting the diverse interests of investors and the global challenges facing society. Some common areas of impact include:

Recycled energy

Investing in solar, wind and other renewable energy sources promotes sustainability and reduces greenhouse gas emissions.


Funds for education initiatives that can improve access to quality education, reduce educational disparities, and empower individuals and communities.

Health care

Impact investing in healthcare can address issues such as access to healthcare, medical research, and affordable medical infrastructure development. 


Support microfinance institutions that help reduce poverty by providing financial services to underserved populations, especially in developing countries.

Affordable housing

Investing in affordable housing projects helps address housing shortages and reduce homelessness.

Clean water and sanitation

Impact investing in water and sanitation projects improves public health and environmental sustainability.

Importance and growth of impact investing

Impact investing is experiencing notable growth, driven by several factors:

World challenges

Growing awareness of pressing global challenges such as climate change, poverty and inequality has sparked interest in impact investing as a way to address these problems.

Millennials and Generation Z

Younger generations are more socially aware and actively seek investment opportunities that align with their values. This demographic shift is reshaping the investment landscape.

Regulatory support

Governments and financial regulators are increasingly recognising the importance of impact investing. They create frameworks and incentives to encourage responsible investment.


The growth of impact-focused financial products and platforms has made it easier for investors to engage in impact investing.

Challenges and considerations

Although impact investing holds much promise, it also faces many challenges. Some of these include:

Measuring impact

Establishing standardised metrics to measure impact can be difficult because different investments can have different outcomes and timelines.


Balancing financial returns with social and environmental impact can be complicated. Investors often face a trade-off between maximising profits and maximising impact.

Risks involved

Impact investing can carry higher risks, especially in emerging markets or innovative sectors. 

Lack of awareness

Despite its growth, many investors are unaware of the opportunities and principles of impact investing.

In short, impact investing represents a powerful and transformative approach to finance. This proves that it is possible to create positive social and environmental change while achieving financial returns. As impact investing continues to gain momentum, it has the potential to shape a more sustainable and equitable future for generations to come. It's not just about making money; it's about making a difference.