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How the Dhingra Brothers Acquired Vijay Mallya’s Company and Built a Rs 68,000 Crore Empire

From acquiring Vijay Mallya's company to building a Rs 68,000 crore empire, the Dhingra brothers' journey is a testament to strategic leadership and visionary entrepreneurship.

How the Dhingra Brothers Acquired Vijay Mallya’s Company and Built a Rs 68,000 Crore Empire

Thursday July 18, 2024 , 3 min Read

The Dhingra brothers, Kuldeep Singh Dhingra and Gurbachan Singh Dhingra, hail from a business family with roots in Punjab, India. Their grandfather started a small shop in Amritsar in 1898, laying the foundation for the family's entrepreneurial journey. After completing their education at Delhi University, the brothers followed in their grandfather's footsteps and opened their own shops in Amritsar. 

By the 1970s, the annual turnover of their business had reached a modest Rs. 10 lakh. However, through their unwavering hard work and dedication, the brothers managed to transform their small-scale operation into a thriving enterprise. 

Becoming India's Paint Giants

In the 1980s, the Dhingra brothers achieved a remarkable feat by becoming the largest exporters of paint to the Soviet Union. This success laid the groundwork for their ambitious expansion plans. 

In 1991, the brothers set their sights on acquiring Berger Paints, a company that was then owned by Vijay Mallya's UB Group. Through their connections, they were able to complete the deal and take over Berger Paints, a move that would prove to be a game-changer for their business. 

Under the Dhingra brothers' leadership, Berger Paints underwent a remarkable transformation. They implemented innovative marketing strategies, focused on expanding their customer base, and offered high-quality, affordable products, which fostered immense brand loyalty across India. 

Despite industry challenges and fierce competition, the brothers were able to maintain Berger Paints' position as the second-largest paint company in India, demonstrating their strategic leadership and savvy business acumen. 

A Remarkable Rise to Wealth

The Dhingra brothers' acquisition of Berger Paints proved to be a resounding success. They not only expanded the company's operations within India but also established a presence in several other countries, including Russia, Poland, Nepal, and Bangladesh. 

Today, Berger Paints is one of the largest paint companies in India, with a valuation of over Rs. 68,000 crores. The Dhingra brothers, Kuldeep Singh Dhingra and Gurbachan Singh Dhingra, have emerged as two of the wealthiest industrialists in the country, with a net worth exceeding Rs. 55,000 crores. 

The Dhingra Brothers' Legacy

The story of the Dhingra brothers is a true testament to the power of perseverance, strategic thinking, and adaptability in the world of business. Starting from a small shop in Amritsar, they have managed to build a paint empire that has become a household name in India and beyond.

Their success has not only inspired the younger generation of entrepreneurs but has also set a benchmark for the Indian business community. The Dhingra brothers' journey from shopkeepers to billionaire businessmen is a true rags-to-riches story that continues to captivate and motivate aspiring entrepreneurs across the country.

As the Dhingra brothers continue to expand their business and solidify their position as industry leaders, their legacy will undoubtedly inspire generations to come, proving that with hard work, dedication, and a vision, even the most humble of beginnings can lead to extraordinary heights of success.