Italian two-wheeler EV brand VLF enters India, to open manufacturing hub in Kolhapur

Italian electric two-wheeler brand VLF announced its entry into the Indian market with plans to establish a manufacturing hub in Kolhapur, Maharashtra.

VLF is teaming up with KAW Veloce Motors Pvt Ltd to handle manufacturing and distribution. The state-of-the-art manufacturing facility will be leveraging the KAW Group's extensive six-decade manufacturing experience in the region.

VLF plans to launch its iconic electric scooter, Tennis, by the festive season this year, catering to a diverse demographic from first-time buyers to seasoned riders seeking an upgrade.

With a focus on aspirational branding and premium riding experiences at affordable prices, VLF is poised to make a significant impact on the Indian electric two-wheeler landscape.

Founded by renowned designer Alessandro Tartarini in 1993, VLF is known for its unique Italian heritage and design. VLF’s products, known for their strong personality and unique design, aim to stand out in the burgeoning electric mobility market.

Alessandro Tartarini, the visionary behind VLF, states, "In a market that is extremely competitive and constantly evolving, we need to create products that are stylish and have a strong personality." This ethos drives VLF’s mission to offer electric scooters that break away from traditional gasoline-powered designs, providing affordable and stylish alternatives.

To create awareness and generate interest among Indian consumers, VLF will roll out an extensive marketing campaign, culminating in the official brand launch during the 2024 festive season. The campaign will include engaging marketing activities, roadshows, and participation in auto expos, firmly establishing VLF’s presence in India.

VLF plans to establish a robust dealer network across India, targeting major Tier I and Tier II cities. The goal is to have 15 dealerships operational by the end of 2024, scaling up to 50 dealerships by the end of the financial year.

Tushar Shelke, Managing Director of KAW Veloce Motors Pvt Ltd, said: "With VLF, we want to give Indian consumers a range of electric scooters and scooters that excel in design and performance. Each VLF product has its own design language and stands out in the current market. We want our customers to experience this uniqueness."