Cashfree Payments
View Brand PublisherCashfree Payments’ Secure ID crosses 100 Cr verifications, prevents fraud worth Rs 50 Cr
With Secure ID, Cashfree Payments has consolidated its verification offerings into a robust suite. Its AI-powered fraud detection solution and data-driven risk scoring model helps businesses prevent fraud and scale.
Cashfree Payments, India's leading payments and API banking solutions company, has announced that Secure ID, its end-to-end solution for identity verification, risk assessment, and fraud prevention, has crossed 100 crore verifications and has prevented fraud worth Rs 50 crore for businesses.
Akash Sinha, CEO and Co-founder, Cashfree Payments, said, “Ensuring secure, scalable, and risk-free solutions for businesses is the cornerstone of our work at Cashfree Payments. Our Secure ID platform integrates cutting-edge technology with robust verification and risk management infrastructure, empowering merchants to comply with regulations while safeguarding against fraud. By addressing the unique needs and regulations of various industries, Secure ID delivers unparalleled efficiency for businesses across the board.”
Secure ID leverages cutting-edge AI and LLMs to seamlessly integrate into existing workflows for businesses, ensuring a smooth user experience across onboarding, user data verification, and identifying user-level fraud. The AI-powered fraud detection solution offers unparalleled reliability by identifying suspicious activities, anomalies, and patterns indicative of fraudulent behaviour. Additionally, SecureID provides data-driven risk scoring for informed decision-making and monitoring for potential risks in the user’s journey.
Ramkumar Venkatesan, CTO, Cashfree Payments, said Secure ID leverages advanced technologies to offer a comprehensive solution. “It includes NLP-based OCR, selfie verification with liveliness checks, and device intelligence. By integrating AI and ML, Secure ID provides sophisticated features such as bank statement analysis and risk scoring, delivering resilient and adaptive solutions tailored to diverse industry requirements.
“Built with a focus on the interconnectedness of identity verification, risk assessment, and fraud prevention, Secure ID enables us to capitalise on the momentum of innovation, advancing our technology strategy and ensuring Cashfree Payments remains at the forefront of the evolving payments industry."
With Secure ID, Cashfree Payments has consolidated all its verification offerings into a single suite, boosting operational efficiency. This includes Aadhaar, PAN, driving licence, voter ID, passport verifications, face match, liveness detection, geolocation check, bank account, and UPI ID verifications.
Leading brands like Kotak Life Insurance, Bajaj Finance, Tata AIG, Cred, BookMyForex, Meesho, and Acko General Insurance Limited are part of the Secure ID portfolio, showcasing the widespread industry adoption of this platform.
SecureID has many achievements to its credit:
● It crossed 100 crore verification transactions and prevented frauds worth Rs 50 crore, highlighting scalability and partner trust.
● Processes 10 crore+ verifications per day while maintaining exceptional >99% success rate and 100% uptime.
● Aims to reduce operation costs by up to 75%, minimising fraud losses by up to 70% and achieving higher conversion rates by up to 50%.
● Integrates effortlessly with various data aggregators, including banks, account aggregators, credit bureaus, Digilocker, and more.
● Addresses multiple business needs such as digital onboarding, disbursals, digital KYC, managed KYC, KYB, risk profiling, risk monitoring and more.
● Powered by advanced AI and LLM models, SecureID enables functionalities such as facial recognition, OCR for Aadhaar and PAN, fraud detection, risk scoring, and more.
An industry-agnostic solution
Today, regulatory compliance is paramount for digital-first businesses to reduce losses and grow. Cashfree Payments' SecureID leverages cutting-edge technology to cater to various industries' specific needs and regulations. It scales seamlessly with a business’ user base and offers comprehensive coverage throughout the user journey, making it an industry-agnostic solution.
With UIDAI recording 1.96 billion Aadhaar authentications in April 2023, the Indian identity verification market holds immense potential, and is poised to exceed 100 billion verifications annually. SecureID, through the effective combination of identity verification, risk assessment and fraud prevention, will lay the foundation for broader financial inclusion by enabling secure and accessible financial services.
Cashfree Payments is redefining how businesses approach digital payments, verification, and payouts through its wide range of tech-first offerings. It is the trusted choice for over 6,00,000 businesses in India for payment collections, vendor payouts, wage payouts, bulk refunds, expense reimbursements, loyalty and rewards. The company, which processes transactions worth $80+ billion annually, has expanded to eight other countries, including the US, Canada, and the UAE.
