Wealthy raises Rs 130 Cr from Bertelsmann India, Alphawave Global and Shepherd’s Hill
The Bengaluru-based company said the capital will be used to invest in technology, expand into smaller cities, onboard 50,000 distributors, and push toward managing Rs 1 lakh crore in assets.
Wealthy.in has secured Rs 130 crore in fresh funding led by Bertelsmann India Investments, as the wealth-tech firm looks to scale its AI-driven tools for mutual fund distributors and expand reach beyond major cities.
Existing investor Alphawave Global, new investor Shepherd's Hill, and several tech entrepreneurs also participated in the round.
The Bengaluru-based company said the capital will be used to invest in technology, expand into smaller cities, onboard 50,000 distributors, and push toward managing Rs 1 lakh crore in assets.
Founded by Aditya Agarwal and Prashant Gupta, Wealthy works with more than 6,000 distributors serving over 100,000 clients, processing Rs 300 crore in monthly transactions. Assets on the platform have grown from Rs 200 crore to Rs 5,000 crore in the past three years.
“India has a fundamental advice gap that technology alone cannot solve,” Agarwal said. “LIC serves over 40 crore customers, yet mutual funds have only 5 crore investors — this gap exists because we have too few advisors, and the ones we have lack the tools to scale.” He said the company has built a mobile-first platform designed for how Indian advisors work, adding that it “combines the irreplaceable value of human advice with AI-powered tools.”
The company plans to target the roughly 2 lakh mutual fund distributors operating in India, many of whom manage compliance, onboarding and portfolio tasks manually. Wealthy said distributors spend “nearly 70%” of their time on administrative work, limiting their ability to grow.
“Our vision is to unlock a completely new supply of wealth entrepreneurs across India,” Gupta said. “These professionals are becoming true wealth entrepreneurs, running their own businesses and building long-term equity.”
India’s exposure to managed investment products is still low. “Less than 15% of Indian households have any exposure to the Indian equities market, either directly or indirectly,” said Rohit Sood, partner at Bertelsmann India Investments. “As India marches on its way to being a developed country, we believe this number will move closer to 60% and catch up with developed markets.”
Wealthy’s platform aggregates products across mutual funds, equities, bonds, PMS, AIFs and insurance, and integrates AI-assisted onboarding, advisory workflows and analytics tools for distributors.
The company operates 20 offices across major Indian cities and employs more than 250 people.
Edited by Affirunisa Kankudti