Swiggy partners with Sarvam for voice led multi-lingual services

Food delivery platform Swiggy has partnered with homegrown sovereign AI startup Sarvam to roll out multilingual, voice-led commerce across its food delivery, Instamart, and Dineout platforms.

According to a statement by the company, this collaboration marks a significant step in Swiggy’s push toward AI-native commerce, which is focused on making digital services more accessible to India’s linguistically diverse population.

The partnership builds on Swiggy’s recent rollout of Model Context Protocol (MCP) integrations and its work on enabling fully transactional, agent-driven payment systems in collaboration with Razorpay. With Sarvam’s AI capabilities now integrated, Swiggy is extending its ecosystem to support conversational commerce powered by voice in multiple Indian languages.

As part of the collaboration, Sarvam’s voice AI models trained on extensive Indian language datasets will enable users to interact with Swiggy’s services in 11 languages, including Hindi, Tamil, Telugu, Kannada, Bengali, and Marathi.

Consumers will be able to place food orders, shop for groceries on Instamart, and book tables on Dineout using simple voice commands, creating a seamless end-to-end experience from discovery to payment.

One of the key innovations demonstrated at the India AI Impact Summit in New Delhi was a phone call-based ordering system for Instamart. This feature allows users to place orders without needing a smartphone app or internet access, potentially expanding access to digital commerce in underserved and low-connectivity regions.

In addition, Swiggy has become the first commerce platform to launch on Indus, Sarvam’s AI-native chat application. This integration enables users to engage in conversational commerce directly within the chat interface, with Razorpay facilitating secure, agentic payment processing to complete transactions.

Madhusudhan Rao, Chief Technology Officer at Swiggy, said the partnership aligns with the company’s mission to deliver convenience through inclusive technology. He noted that enabling users to interact in their preferred language is critical to achieving true accessibility in digital commerce.

Sarvam Co-founder Pratyush Kumar highlighted that India’s next wave of AI adoption will be voice-driven and language-inclusive, positioning the collaboration as a step toward building population-scale AI utilities. Razorpay’s Chief Product Officer Khilan Haria added that combining conversational AI with seamless payments will make everyday commerce more intuitive and frictionless.

Together, the companies aim to redefine how millions of Indians interact with digital commerce by making it more natural, inclusive, and accessible.