Startup news and updates: Daily roundup (August 28, 2026)
YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Friday, August 28, 2026.
From Flipkart and Meesho riding the Rakhi wave to developments in the EV sector, YourStory brings you today’s headlines and the latest news across sectors.
Latest news
Ola Electric launches S1Z, deliveries to begin in December
Ola Electric has launched its new electric scooter, the S1Z, at a starting price of Rs 79,999. The company said it has opened bookings for the scooter and deliveries is expected to begin in December.
Bhavish Aggarwal, Chairman and Managing Director of Ola Electric, announced the launch on X, "As India's electrification ramps, today we’re setting a new benchmark for the industry. More than just a metal body with a fancy name."
Ather share price up 7% after Hero MotoCorp increases stake
The shares of electric two-wheeler maker Ather Energy rose by over 7% on Friday in response to the news about Hero MotoCorp increasing its stake in the company.
Ather Energy's share price was trading at Rs 1603.10 on Friday, at the time of writing this article, against Thursday’s close of Rs 1495.30.
Meesho sees 36% rise in Rakhi orders as non-metro India drives festive shopping
Ecommerce platform Meesho recorded a 36% year-on-year growth in orders during the Raksha Bandhan shopping season, with consumers in non-metro markets accounting for nearly three-fourths of the platform’s festive orders.
Meesho said its gross merchandise value grew 38% compared with the corresponding Rakhi shopping cycle last year. Non-metro India accounted for around 73% of all Rakhi orders, highlighting the growing contribution of smaller towns to festive ecommerce.
Flipkart Minutes sees 3X festive shopping spike during Raksha Bandhan
Quick-commerce platform Flipkart Minutes says it has recorded a threefold increase in festive shopping during Raksha Bandhan this year, reflecting a growing shift towards digital channels for last-minute gifting.
According to the company, Gen Z shoppers accounted for more than 40% of customers during the festive period. Rakhi were the fastest-growing category, registering 20X growth, while maang tikkas recorded 4X growth. Other popular categories were precious earrings, gold and silver coins and bars, and pooja thaali sets.
(This article will be updated with the latest news throughout the day.)