Anuj Kapoor
Anuj Kapoor is an Assistant Professor (Marketing) at IIM-Ahmedabad. His research interests include computational social science, marketing analytics, platform design, machine learning algorithms, and causal inference. His research brings together theory from psychology and economics, statistical tools and granular consumer data to better understand consumer decision making and to improve the strategic marketing decisions of firms. He has worked closely with Indian startups to suggest them more ways to become data-driven. He can be reached at anujk@iima.ac.in