Raja Basu

Raja Basu is General Manager, Consumer Division, Alphatec. He is an expert in D2C and channel business and operations. For the past two decades, he has worked with top global conglomerates, viz Bose & Apple, developing go-to-market strategies to address the complexity of running businesses in today’s fast-changing environment. Basu has bachelor’s degree in computer application & a master’s in business administration.