I am building ZILA: A trust-based commerce platform for the next billion Internet users. The conventional e-commerce models are not suitable for actual Bharat consumers - 5 to 6 million customers account for 60% of India's e-commerce GMV. We have approached the problem from the first principles. How are we different?
a. We have removed last-mile delivery from the solution in a B2C model
b. We have almost zero retention cost
c. We shall achieve INR 1/KG delivery cost in a B2C model
d. For us, it is a 10 years game: Every $ spent is creating the Right to Win
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