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Aquatein

Aquatein

Aquatein is India's First Protein Water. The brand focused on bringing to market innovative F&B products.

Consumer, Direct-To-Consumer Brands, E-Commerce, FMCG

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Basic Information

Aquatein, which makes protein water, is available in strawberry, green apple, mix berry and orange flavors. It has no added sugar, is gluten-free, hormone-free, and diabetic-friendly. The direct-to-consumer startup’s website has a protein calculator, which takes several factors into account while deciding how much protein is needed for the body. Aquatein is available on ecommerce channels in the price range of Rs 99-150 a bottle. One can also buy monthly subscriptions for packs of four, eight, or 24 with weekly deliveries. Key customers are fitness enthusiasts, people looking to maintain a healthy diet, and those seeking a hassle-free substitute for their protein intake.

Legal Name

:

Athlex Beverages Pvt Ltd

Headquarters

:

Mumbai, Maharashtra , India

Business Model

:

B2C, B2B2C

Founding Date

:

10th Oct 2019

No. of Employees

:

11 to 20

Core Team

:

1.

Ananth B Prabhala

Founder

2.

Mitisha A Mehta

CMO and Co-Founder

Timeline

2019

May | Product Launch

2021

Jul | Strategic Partnership

Entered the retail space

Revenue Stream

E-commerce - Product

Physical Commerce

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Target Market

B2B

To various distributors, re-sellers, fitness centers, healthcare outlets

Client Segment

:

FMCG, E-Commerce

Target Companies

:

Small Enterprise, Medium Enterprise, Large Enterprise, Startup

Target Geography

:

B2C

Direct to customer through various e-commerce portals - Amazon, HealthXP, Netmeds

User Age

:

26 to 34, 35 to 45, 46 to 60

User Income

:

Lower-middle Income, Upper-middle Income, High Income

Location

:

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Funding

Detail Round Breakdown

Round 1

Series Name

:

SEED

Date

:

29th Sep 2021

Investors

:

1.

Eaglewings Ventures

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