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YSTV
Aquatein is India's First Protein Water. The brand focused on bringing to market innovative F&B products.
Aquatein, which makes protein water, is available in strawberry, green apple, mix berry and orange flavors. It has no added sugar, is gluten-free, hormone-free, and diabetic-friendly. The direct-to-consumer startup’s website has a protein calculator, which takes several factors into account while deciding how much protein is needed for the body. Aquatein is available on ecommerce channels in the price range of Rs 99-150 a bottle. One can also buy monthly subscriptions for packs of four, eight, or 24 with weekly deliveries. Key customers are fitness enthusiasts, people looking to maintain a healthy diet, and those seeking a hassle-free substitute for their protein intake.
2019
May | Product Launch
2021
Jul | Strategic Partnership
Entered the retail space
B2B
To various distributors, re-sellers, fitness centers, healthcare outlets
Client Segment
:
FMCG,
E-Commerce
Target Companies
:
Small Enterprise,
Medium Enterprise,
Large Enterprise,
Startup
Target Geography
:
B2C
Direct to customer through various e-commerce portals - Amazon, HealthXP, Netmeds
User Age
:
26 to 34,
35 to 45,
46 to 60
User Income
:
Lower-middle Income,
Upper-middle Income,
High Income
Location
:
Series Name
:
SEED
Date
:
29th Sep 2021
Investors
:
1.
Eaglewings Ventures
Maa Kaa Achar brings the authentic taste of homemade Indian food to modern homes, preserving traditional recipes, handpicked ingredients, and the warmth of maa ke haath ka swad. From flavourful pickles and handmade papad-badi to Indori namkeen and traditional snacks, every product is made with care in small batches. Rooted in India’s rich food traditions and inspired by generations of family recipes, Maa Kaa Achar is on a mission to make authentic, comforting flavours accessible across India. Ghar Jaisa Nahi. Ghar Ka Swad.
Frequently Asked Questions
Maa Kaa Achar brings the authentic taste of homemade Indian food to modern homes, preserving traditional recipes, handpicked ingredients, and the warmth of maa ke haath ka swad. From flavourful pickles and handmade papad-badi to Indori namkeen and traditional snacks, every product is made with care in small batches. Rooted in India’s rich food traditions and inspired by generations of family recipes, Maa Kaa Achar is on a mission to make authentic, comforting flavours accessible across India. Ghar Jaisa Nahi. Ghar Ka Swad.
