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Aquatein

Aquatein is India's First Protein Water. The brand focused on bringing to market innovative F&B products.
Consumer,  Direct-To-Consumer Brands,  E-Commerce,  FMCG  
Basic Information
Aquatein, which makes protein water, is available in strawberry, green apple, mix berry and orange flavors. It has no added sugar, is gluten-free, hormone-free, and diabetic-friendly. The direct-to-consumer startup’s website has a protein calculator, which takes several factors into account while deciding how much protein is needed for the body. Aquatein is available on ecommerce channels in the price range of Rs 99-150 a bottle. One can also buy monthly subscriptions for packs of four, eight, or 24 with weekly deliveries. Key customers are fitness enthusiasts, people looking to maintain a healthy diet, and those seeking a hassle-free substitute for their protein intake.
Legal Name
:
Athlex Beverages Pvt Ltd
Headquarters
:
Mumbai, Maharashtra , India
Business Model
:
B2C,  B2B2C  
Founding Date
:
10th Oct 2019
No. of Employees
:
11 to 20
Core Team
:
1.  
Ananth B Prabhala
Founder
2.  
Mitisha A Mehta
CMO and Co-Founder
Timeline

2019

Product Launch

May | Product Launch

2021

Strategic Partnership

Jul | Strategic Partnership

Entered the retail space

Revenue Stream
E-commerce - Product
Physical Commerce
Target Market
B2B
To various distributors, re-sellers, fitness centers, healthcare outlets
Client Segment
:
FMCG,  E-Commerce  
Target Companies
:
Small Enterprise,  Medium Enterprise,  Large Enterprise,  Startup  
Target Geography
:
India  
B2C
Direct to customer through various e-commerce portals - Amazon, HealthXP, Netmeds
User Age
:
26 to 34,  35 to 45,  46 to 60  
User Income
:
Lower-middle Income,  Upper-middle Income,  High Income  
Location
:
India  
Funding
Detail Round Breakdown
Round 1
Series Name
:
SEED
Date
:
29th Sep 2021
Investors
:
1.  
Eaglewings Ventures
Features

[Funding alert] Protein water brand Aquatein raises seed round from Eaglewings Ventures

Mumbai-based fitness startup Aquatein bets on protein water

This school team from Kerala has made low-cost biodegradable sanitary napkins using aquatic weeds

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