Aquatein is India's First Protein Water. The brand focused on bringing to market innovative F&B products.
Basic Information
Aquatein, which makes protein water, is available in strawberry, green apple, mix berry and orange flavors. It has no added sugar, is gluten-free, hormone-free, and diabetic-friendly. The direct-to-consumer startup’s website has a protein calculator, which takes several factors into account while deciding how much protein is needed for the body. Aquatein is available on ecommerce channels in the price range of Rs 99-150 a bottle. One can also buy monthly subscriptions for packs of four, eight, or 24 with weekly deliveries. Key customers are fitness enthusiasts, people looking to maintain a healthy diet, and those seeking a hassle-free substitute for their protein intake.
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Legal Name
:
Athlex Beverages Pvt Ltd
Headquarters
:
Mumbai, Maharashtra , India
Founding Date
:
10th Oct 2019
No. of Employees
:
11 to 20
Core Team
:
1.
Ananth B Prabhala
Founder
2.
Mitisha A Mehta
CMO and Co-Founder
Jul | Strategic Partnership
Entered the retail space
Target Market
B2B
To various distributors, re-sellers, fitness centers, healthcare outlets
Client Segment
:
FMCG,
E-Commerce
Target Companies
:
Small Enterprise,
Medium Enterprise,
Large Enterprise,
Startup
B2C
Direct to customer through various e-commerce portals - Amazon, HealthXP, Netmeds
User Age
:
26 to 34,
35 to 45,
46 to 60
User Income
:
Lower-middle Income,
Upper-middle Income,
High Income