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Basis

Basis is the one-stop fintech destination for Indian women to learn, connect, and avail personalised financial advisory + bespoke products.
Community,  FinTech  
Basic Information
Basis is India's first app-based platform that powers financial independence for women. It's community-driven product leads with financial education, and offers curated advisory tools and recommendations for financial products and services tailored for urban Indian women. Basis is building a trusted digital financial services platform for women, and turning latent users outside of India's formal financial system into active, informed consumers.
Legal Name
:
GetBasis Private Limited
Headquarters
:
Bengaluru, Karnataka, India
Business Model
:
B2C,  B2B  
Founding Date
:
2019
No. of Employees
:
11 to 20
Core Team
:
1.  
Hena Mehta
Co-Founder & CEO
2.  
Dipika Jaikishan
Co-founder & COO
Timeline

2019

Company Incorporation

Company Incorporation

Started the Company

Revenue Stream
Commission on transaction
Target Market
B2B
Financial services providers
Client Segment
:
FinTech  
Target Companies
:
Small Enterprise,  Startup  
Target Geography
:
India Tier 1  
B2C
Urban millennial and Gen Z women
User Age
:
18 to 25,  26 to 34,  35 to 45  
User Income
:
Upper-middle Income  
Location
:
India Tier 1,  India Tier 2  
Funding

Total Funding

$1.0M

Investors
:
1.  
Better Capital
2.  
Emphasis Ventures
3.  
First Principles VC
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