
Founded by Chris Fanucchi, Bitewell is a platform that ties data-driven dietician recommendations with last-mile food delivery. By layering nutritional and diet information on top of leading food delivery companies, like Grubhub, Peapod, and Freshly, Bitewell makes these recommendations from experts accessible and shoppable. Bitewell services will include restaurant food delivery, grocery delivery via shoppable recipes, meal kit delivery, and nutrition advice. Once on the platform, products are identified with icons representing several nutritional attributes, such as dairy-free, diabetic-friendly and top-8 allergen free. Consumers can also connect directly with Bitewell’s network of dietitians through its referral system. Bitewell’s pricing structure is focused on bulk purchasing, offering pricing that is 10% lower than on brands’ direct-to-consumer platforms. Customers can order products on Bitewell’s online store order through text messaging. The platform sends consumers a dietitian-curated menu via text once a week, and consumers can order products by replying with a four-digit code. Bitewell also conducts promotions this way, sending offers for free products exclusively via text. Bitewell secured pre-seed funding from Antler after successfully pitching to the Investment Committee in June 2020.
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