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BoldFit

BoldFit

BoldFit is a Health and Fitness company that aims to deliver quality fitness products to customers.

E-Commerce, Health, wellness & fitness

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Basic Information

BoldFit is working towards bringing fitness to everyone. Their primary motive is to make fitness available for everyone. Boldfit is a D2C, health, and fitness e-commerce brand. With just one product, they have now increased their SKUs to 30, Across categories including fitness and yoga, nutrition, health, and wellness. Out of 30 SKUs, 17 SKUs were added only in November 2020. After the successful launch of the yoga mats, they expanded Bold Fit to launch nutritional and wellness supplements, where they brought proteins, multivitamins, immunity boosters, detox tablets, and other supplements under WHO and GMP compliance.

Legal Name

:

Sasvat Omnicare Pvt Ltd

Headquarters

:

Bangalore, Karnataka, India

Business Model

:

B2C, D2C

Founding Date

:

2018

No. of Employees

:

61 to 100

Core Team

:

1.

Pallav Bihani

Founder

Timeline

2018

Dec | Product Launch

Yoga mats can be used for any kind of fitness activity. Undoubtedly, at the time when we were planning to foray into this business.

Revenue Stream

E-commerce - Product

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Target Market

B2C

Boldfit products are increasingly prevalent across multiple consumer groups, expanding the segment's target market to a larger audience from fitness and health enthusiasts.

User Age

:

18 to 25, 26 to 34, 35 to 45

User Income

:

Upper-middle Income, High Income, Lower-middle Income

Location

:

India, India Tier 1, India Tier 2

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