BoldFit is working towards bringing fitness to everyone. Their primary motive is to make fitness available for everyone. Boldfit is a D2C, health, and fitness e-commerce brand. With just one product, they have now increased their SKUs to 30, Across categories including fitness and yoga, nutrition, health, and wellness. Out of 30 SKUs, 17 SKUs were added only in November 2020. After the successful launch of the yoga mats, they expanded Bold Fit to launch nutritional and wellness supplements, where they brought proteins, multivitamins, immunity boosters, detox tablets, and other supplements under WHO and GMP compliance.