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Bengaluru, Karnataka based Brag is India’s first and only Teen innerwear brand. The brand reflects founders, Simeran Bhasin and Ivy Chin's, core beliefs as women – to challenge the silly notions that people have about girls and women in general. Brag’s vision is “to get girls out of the closet and onto the streets”, reflecting their own vision to see girls grow in confidence and strength, to voice their opinions and follow their hearts rather than follow what’s in everybody else’s heads. The brand is defined by its uniquely designed Bralettes that challenge the notion of bras being made to hide. Teenagers can layer them with their tanks, tees and jackets or on their own with a pair of jeans.