Forbidden Foods aims to build India's leading better-for-you snacking brand targeted to the Gen-Z consumer. The company has launched a range of innovative, tasty and healthier packaged snacks under its fun and quirky brand identity - BRB. The initial product range includes BRB. Popped Potato Chips and BRB Popcorn Chips. Forbidden Foods is pioneering the Popped Chips category in the country.
They aim to build India's leading better-for-you snacking brand targeted to the Gen-Z consumer. The product philosophy encompasses the following - 1) global contemporary snacks, 2) better-for-you, 3) tasty and indulgent, and 4) unique and innovative.
What makes them unique: As a brand, they are trying to address what they call the Golden Trifecta of Snacking. This includes taste, better-for-you and affordability. they are currently offering new-age global contemporary products with unique and differentiated flavors at a slight trade up to the mass market offerings. Also, they are trying to build a brand for the Indian Gen-Z which is the largest urban cohort amongst the affluent Indians. This cohort has very unique characteristics such as digitally native, changing food preferences, etc., which they are trying to resonate with through both product offering and brand communication.
