Country Clay

Country Clay is India’s truly sustainable and affordable luxury brand embracing our 'Desh Ki Mitti', which came into existence to revive the dying art of ceramic pottery in India.

Direct-To-Consumer Brands, Arts & Crafts

Advertise with us

Products and Services

Bathing Essentials

We have more than 40 SKUs in our Bathing Essentials range comprising of Handmade Soaps, Shower Gels, Body Wash, Face Masks, Body Masks, Face Scrubs.

Beauty

Visit Website

Aromatherapy

We have 20+ SKUs in our Aromatherapy range comprising of Essential Oils, Incense Sticks, Incense Cones, Aroma Candles, Wax Tablets, etc.

Beauty

Visit Website

Ceramic Art

Our Ceramic Art range made with Indian clay, masters the art of handmade imperfection. We have more than 200 SKUs in kitchenware,tableware,home decor.

Other

Visit Website

Basic Information

Country Clay is committed to being a living embodiment of love and consciousness in action. We came into existence to revive the dying art of ceramic pottery in India as its primary objective. Our products are handcrafted by Indian artisans who have kept age-old traditions alive across several generations and inspired by our rich heritage and ancient wisdom, created for the contemporary Indian home. Standing as a true loyalist of natural and organic ingredients, we introduced bathing essentials range of handmade soaps, shower gel, body wash, face scrubs infused with natural essence from plants, herbs, clays and natural mineral pigments! Later we introduced aromatherapy range of essential oils, incence sticks, incense cones, etc. We want to become a hub for pottery arts from various states of India such as Jaipur Blue Pottery, Black Clay Pottery, Terracotta while being a plastic-positive brand providing authentic, safe, non-toxic, sustainable, biodegradable & affordable products.

Headquarters

Delhi, Delhi, India

Business Model

B2B, D2C

Founding Date

2021

No. of Employees

<10

Core Team

Rashi Akar

Co Founder

Siddhant Agarwal

Co Founder

Timeline

2021

Apr | Company Incorporation

Incorporated as Sole Proprietorship.

May | Started Generating Revenue

Started generating revenue with D2C Customers and B2B clients.

Sep | Accelerator / Incubator Program

Got selected for 7th Cohort Incubation program by AIC NMIMS.

Nov | Awards

Received Indian Achievers' Award for Promising Start-Up 2021

Dec | Accelerator / Incubator Program

Incubated at Catalyst AIC for Craft Cohort Fall 2021

Revenue Stream

E-commerce - Product

Advertise with us

Target Market

B2C

Men and women aged between 25-55 years who are looking for authentic, safe, non-toxic, sustainable, and biodegradable products with reasonable pricing.

User Age

18 to 25, 26 to 34, 35 to 45, 46 to 60

User Income

Upper-middle Income, High Income

Location

India, India Tier 1, India Tier 2, India Tier 3, Global, Asia Pacific, Europe, North America, South America, Africa

B2B

We are a digital-first D2C brand focusing on women (60%) and men (40%) aged between 25-45 years of age. Our customer acquisition happens primarily via our customer facing website and social media platforms and also through our presence on more than 10 digital seller platforms such as Amazon, LBB, Meesho. etc. We also have a B2B offering of our Wellness Kit which we introduced during COVID-19 to take anyone on an aromatic route to relax and rejuvenate their mind, body, and spirit taking away their fear, worry and stress in the context of the COVID-19 pandemic. Any business looking for gifting eco-friendly wellness products to their employees, colleagues, partners etc can also connect with us their requirements. We have been able to cater to few B2B Clients such as Open Financial Technologies, Beahead Private Limited, etc with our totally customizable wellness kit.

Client Segment

Direct-To-Consumer Brands, E-Commerce, Entertainment, Events

Target Companies

Startup, Small Enterprise, Medium Enterprise, Large Enterprise

Target Geography