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Defy, founded by Bhagaban Behera, Sriharsha Setty and Nakul Kelkar, aims to disrupt the cryptocurrency space in India with a social and community-based approach. People can use the social channel to interact and follow experts for investment strategies while also keeping track of their friends’ portfolios. Defy also aims to educate users with gamified content and social conversations around crypto. It will allow investors to follow other users and also replicate their portfolios.