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Founded in 2021, Ditto started with simplifying the stock market for millennials. For the first 12 months, the startup focussed on publishing content around stocks. Initially restricted to one article per week, they managed to crunch a 30-40 pages worth highly technical subject matter copy or an elaborated balance sheet into a 12-minute read to help people get the gist of the company or a financial service/product. Today, they are a premium advisory service. If someone is looking to buy health or term insurance, Ditto’s suite of 30 trained advisors will effectively handhold them through the entire process. They understand the needs and priorities of the buyers and recommend 2-3 policies that suit individual needs for consideration, make sure they understand what they are getting into, simplify the technicalities stated in the policy documents and overall what the product actually offers, in the simplest manner. They help in the purchase process like filling up forms, making disclosures along with post purchase services in case the buyer needs to make a claim.