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ET Money started in 2016 with a mission to simplify the financial journey of new-age Indians. Today, over 10 Million users from more than 1400 cities trust ET Money with over Rs. 30,000 Crore of their investments. Over Rs. 650 Crores of additional money gets invested through ET Money every month with a SIP getting processed every 2.5 seconds on the platform. Its latest offering, ET Money Genius, allows investors to access personalized investment strategies across mutual funds and stocks. Through this membership, they are building India's largest financial subscription that provides superior investment advisory, completely aligned to investors' interests, at a fraction of the cost.