FAE beauty is a digital-first, D2C beauty brand that creates and conceptualises, unique, innovative, affordable, and transparent products that work on all types of Indian skin tones.
They bring forward something real, authentic and unfiltered.
Their hope is to change the way ‘beauty’ is perceived, to pull real people into a conversation that has long been reserved for individuals who fit traditional standards of beauty.
What makes them unique
FAE Beauty is working towards creating a community where individuals feel safe and comfortable to interact with beauty products regardless of their age, skin colour, gender, orientation, and identification.
They use real individuals in their campaigns, and not just models that fit into society's expectations and definition of beauty. They do not photoshop their images, and develop their products from scratch. At FAE, the team believes that beauty is a feeling, not a formula, and we are trying to build out a community that feels beautiful from within, always.
The brand also specialises in creating products that work on Indian skin tones at an affordable price point - as they no longer want individuals to feel like they have to choose between products that can work for them and products that they can afford.
