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Gurugram-based Fantasy Akhada aims to bring a real-life akhada (sporting arena) experience to mobile screens through its intuitive, customer-centric tech platform. Like all other fantasy sports apps, it offers multiple leagues in cricket, football, basketball, and kabaddi. However, unlike a lot of other operators that add quizzes, rummy, and other real-money games on top, Fantasy Akhada has stuck to its core proposition of fantasy sports. The startup tailored its platform and user acquisition strategy for three levels of gamers: casual, medium, and high involvement. Each category of user was targeted differently. It has close to 600,000 users today, with a 35 percent active user base. The platform has held 12.5 lakh contests and claims to have disbursed Rs 70 crore in cash winnings. It takes a 12 percent commission of the prize money.